Costa Farms Supports Minneapolis Race with 1,400-Houseplant Giveaway
The logos for Costa Farms (L) and the PNC Women Run the Cities race event. | Costa Farms and Twin Cities In Motion
This spring, Costa Farms partnered with the Minnesota-based Twin Cities In Motion race organization to connect houseplants with wellness, movement, and community.
At the PNC Women Run the Cities, the more than 5,000 runners who crossed the finish line were welcomed by a pop-up plant experience hosted by Costa Farms, which gifted more than 1,400 houseplants from its Exotic Angel® and Trending Tropicals® collections.
In the finish area, runners chose from a curated collection of houseplants from Costa Farms, each selected to celebrate the day’s energy and serve as a living keepsake to take home. This wellness experience gave runners a living reminder of the day, long after the race ended, as another way to continue their wellness journey.
“PNC Women Run the Cities is all about connection, community, and showing up as you are, and Costa Farms helped create a truly memorable finish-line experience,” says Angeli Breiner, Senior Partnerships and Events Coordinator at Twin Cities In Motion. “The plants brought a sense of joy, celebration, and wellness that perfectly reflected the spirit of the event.”
This partnership reflects a growing shift toward holistic wellness experiences that support both physical and mental well-being. As consumers increasingly connect plants with stress reduction, mindfulness, and healthier living spaces, Costa Farms looks for new ways to bring plants into everyday life, beyond the traditional retail environment.
“Wellness doesn’t stop at the finish line; it follows you home,” says Mari Carasquillo, Vice President of Marketing at Costa Farms. “We believe plants support mental well-being by bringing calm, beauty, and joy into everyday life. Partnering with an event that celebrates strong, driven women felt like a natural extension of our mission to make plants accessible to everyone.”
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