American Floral Endowment 2026 R.I.S.E. to Support Campaign Raises Record-Breaking Total

As part of American Floral Endowment (AFE)’s 2026 R.I.S.E. to Support campaign, more than 130 donors came together to contribute more than $150,000, surpassing the campaign’s $120,000 goal and making this the most successful R.I.S.E. to Support campaign in its history.

R.I.S.E. to Support unites individuals and businesses from across the floral industry in support of research, internships, scholarships, and education. Together, these investments provide the knowledge, opportunities, and resources needed to strengthen floriculture for generations to come.

This year’s campaign was especially meaningful as AFE is celebrating its 65th anniversary. The record-breaking level of participation reflects the industry’s shared commitment to supporting students, advancing research, expanding educational opportunities, and preparing the next generation of floral leaders. From growers and retailers to wholesalers, suppliers, and allied partners, the campaign demonstrates what can be accomplished when the industry works together toward a common goal.

“This year’s campaign reflects the power of industry involvement,” says AFE Chairman David Garcia of Pete Garcia Company/Garcia Group. “The record level of participation shows that our industry understands the importance of investing in what comes next. Every donor became part of something much bigger than a fundraising campaign.”

The support generated through R.I.S.E. allows for increased annual funding to meet the evolving needs of the floral industry. AFE’s 2026 funding impacts the industry through providing more than 30 students with scholarships and internships, funding research projects at universities across the country, and supporting educational programs and industry events through grants.

To view the complete list of 2026 R.I.S.E. to Support supporters, learn more about the annual campaign, or to make a contribution to AFE, visit https://endowment.org/rise2026.