Dümmen Orange Outsources Sales of its Specialty Roses to Parfum Flower Company
June 1, 2021 Dümmen Orange has outsourced the sale of specialty roses to Parfum Flower Company, a Dutch flower distributor. This agreement allows Dümmen Orange to focus on the breeding and propagation of its ornamental crops.
“[As a result of this agreement], we receive commercial feedback on our offers much faster,” says Reinoud Hagen, Managing Director Cut Flowers at Dümmen Orange. “We use [these] market insights to further develop and select varieties that meet the needs and wishes of our customers.”
For Parfum Flower, these specialty roses will be new additions to its already existing range of garden, fragrance, and spray roses. Parfum Flower will be supplying these roses in various units and compositions to exporters.
Parfum Flower has more than 225 types of specialty rose varieties in its range. The company works with a worldwide network of more than 400 exporters, wholesalers, and florists.
“Our mission is to be the best in sourcing and supplying the most beautiful roses,” says Wouter de Vries, Managing Director of Parfum Flower. “For us, this is a very nice and appropriate broadening of our portfolio, with the added advantage that the cooperation with Dümmen Orange brings us much closer to [breeders].”
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