Here’s How One Grower Is Tackling Organic Greenhouse Vegetables
September 15, 2021 
With more consumers seeking out organic produce options than ever before, Pure Flavor is connecting with shoppers to promote its extensive line of organic greenhouse vegetables as a healthy and convenient lifestyle choice.
The greenhouse grower is encouraging shoppers to “Explore the Fresh From Within” by including more fresh organic produce in their recipes and daily snacking habits.
According to United Fresh Produce Association’s Q1 Fresh Facts on Retail, sales of organic produce grew 9.1% compared to the previous year. That’s a trend Tiffany Sabelli, Director of Sales at Pure Flavor, expects to continue as shoppers continue to expect more fresh organic options at the supermarket.
“Consumers are demanding more variety in the produce aisle, and that extends to organics,” Sabelli says. “We aim to offer the highest quality and most complete product overing of flavorful organic, greenhouse-grown vegetables to suit all different occasions.”
When it comes to organic snacking, fresh greenhouse-grown vegetables are on a lot of shopping lists this year with consumers seeking out natural, unprocessed options that can be packed in lunches and taken on-the-go.
“Convenience is key; we want organic shoppers to have the flexibility they deserve. We offer snack-sized tomatoes, cucumbers, and peppers in many convenient pack sizes so that shoppers can always find a Pure Flavor organic snack to take with them,” Sabelli says.
Pure Flavor’s USDA Certified Organic vegetables are sustainably grown in a controlled greenhouse environment. Having complete control over the entire growing process in an enclosed space protected from the elements allows the company to ensure consistency, quality, and flavor, regardless of the season.
Consumers craving fresh organic snacks year-round are discovering the advantages of greenhouse grown produce, both in terms of flavor and sustainability.
Late last year, Pure Flavor launched the #LoveForFresh campaign to encourage overall produce consumption and get to better understand their audience’s product preferences, including organics. Seeing the upward trajectory of organic produce and noticing consumer habits were shifting due to the pandemic, the brand wanted to understand which products consumers prefer and why.
Thanks to the success of this campaign and more than 13,000 total surveys completed, the greenhouse grower learned a great deal about North Americans’ organic produce consumption habits.
More than 88% of people surveyed said eating organics reflects their goal of eating healthier, more nutritious food. Another 76% agreed that buying organic produce shows they care about what their put in their bodies.
“Consumers who are shopping for organics are looking to make a choice that reflects their personal values,” says Chris Veillon, Chief Marketing Officer. “As a brand marketer, we work hard to establish an emotional connection with consumers by showing how our organic veggies can be enjoyed in different snacking situations and healthy recipes that suits their lifestyles.”
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