Nature Fresh Farms Introduces the First Organic Greenhouse Strawberry
July 24, 2023 
Nature Fresh Farms has become the first greenhouse producer to grow and market organic greenhouse strawberries in North America, filling the demand for premium, organically grown strawberries that offer increased flavor and freshness.
“Nature Fresh Farms is always looking for ways to support our customers by listening to their challenges and addressing their concerns,” says Matt Quiring, Senior Vice President, Sales & Marketing, Nature Fresh Farms on the introduction of Nature Fresh Farms Organic Greenhouse Berries. “One such challenge was field berry supply, particularly ongoing weather and water challenges that continue to impact field growers, causing inconsistent supply. Our organic greenhouse berries address this concern, providing peak supply while field grown is most depleted and filling in supply gaps.”
Nature Fresh Farms’ controlled environment agriculture growing practices boast further advantages, requiring approximately 70% less water for strawberry crop growth, while allowing for increased crop cleanliness and closer to market production when compared to field.
“Greenhouse grown berries are the future, and we know that also includes organics,” says Quiring, explaining that greenhouse farmers don’t face the challenges of weather, drought, fire, or overspray that field famers do. “Because of this, greenhouse growers are able to provide a more favorable crop that is consistent in flavor, freshness, quality, and availability and provide consumers with a fresher berry that is selected for taste and eating experience versus shelf life and transportability.”
With its new 45-acre organic strawberry facility coming online this fall, Nature Fresh Farms is focused on developing retailer partnerships within the berry category, noting the increase in organic purchase trends over the past several years.
“Aligning our sales team with the strategic focuses of our business and that of our partners allows us to continue to provide insights, strategic development opportunities, and marketing campaigns to help drive the success of the program, increase revenue, and promote repeat purchase,” says Quiring.
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