New Social Media Program Helps You Engage Your Plant Customers Throughout the Year
Wholesale plant distributor McHutchison has developed a #GrowYourSocial campaign, a free 52-week social media program designed to help greenhouse growers and garden centers engage with their customers on Facebook, while having the flexibility to leverage their content on other platforms such as Instagram and email campaigns.
The unique program was designed to allow garden centers a full year of posts to keep customers and potential new customers informed on everything from gardening inspiration to planting tips. Plant varieties and holidays are highlighted throughout the 52-week plan, which features written copy and high-resolution images to be included with each post.
“We all have those busy times of the year where it seems impossible to dedicate time to create targeted marketing communication to effectively build your brand,” says Chris Berg, Director of Marketing for McHutchison. “This #GrowYourSocial campaign gives you 52 weeks of pre-programmed posts to make sure that you’ve got social media going all year long.”
Connecting with consumers has always been important, but the global COVID-19 pandemic has reinforced that digital connection is now more important than ever. Marketing communication is most effective when it is repeated over and over to your consumer audience. This builds confidence and familiarity with your brand.
The #GrowYourSocial program provides garden centers with 52 weeks of social media content that they can pre-schedule and incorporate into a robust program that educates and entertains their audiences. Followers will also be encouraged to participate and engage with retailers on a number of things like sharing their own photos of their favorite plants they like to grow or hope to purchase.
If you are unsure how set up your company’s social media posts, there are helpful tips in the #GrowYourSocial campaign that walk you through the process of scheduling posts to increase follower participation on your company’s social media channels.
Any garden center that wishes to get a USB drive with the full #GrowYourSocial program can call 800-943-2230 or go to www.mchutchison.com.
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