Pleasant View Gardens Brings the Color in its New Perennial and Shrub Color Guide

Posted by Brian Sparks|June 7, 2022

Everyone in the horticulture business knows the importance of color. Especially retailers, who understand that plants in color draw much more consumer attention and fly off the benches at a much higher pace.

This is a big a deal when you’re talking about annuals, but what about perennials and shrubs? What happens to those costly inventories that aren’t at their peak? The ones that aren’t selling as quickly? Unfortunately, as many retailers have seen for themselves, those perennials and shrubs are destined for deep discount pricing or the compost pile.

To help garden centers, Pleasant View Gardens (PVG) came up with “The ColorSmart Perennial & Shrub Program,” which keeps garden centers stocked with fast-selling, in-color plants throughout the season. ColorSmart provides bulked 1-, 2-, and 3-gallon perennials and shrubs cracking with color in seasonal blocks. All are cultivated for perfectly timed color to reduce shrink, increase retail turns, and bring back customers.

To launch this year’s ColorSmart Perennials & Shrubs Program, Pleasant View Gardens has created its own Color Guide – 145 pages chock full of color, giving retailers a tool to identify the perennials and shrubs they want to carry this year. The ColorSmart Color Guide also provides interesting facts about each plant, including growing tips, cultural data, and seasonal availability.

“We continue to see great enthusiasm for our ColorSmart Program from year-to-year,” says Andy Huntington Pleasant View Gardens’ National Sales Manager. “But in listening to our retail partners, we learned they were looking for a tool that inspired them, that they could in turn use to inspire their customers. That’s why we developed our new Color Guide. It brings the idea of perfectly timed color to life, so retailers can envision what that would look like in their stores and, more importantly, at their registers.”