Proven Winners, Bailey Ring in New Year With New Team Members
January 4, 2022 
Jasmina Dolce, Heather Poire, Jessica DeGraaf
Proven Winners has announced new personnel changes that will offer independent garden centers more support than ever before.
Jessica DeGraaf has been named Proven Winners’ Director of Retail Accounts. Since joining Proven Winners in 2015, DeGraaf has been the driving force behind the company’s Independent Garden Center program. In her new role, she will use her vast experience to oversee and direct all aspects of Proven Winners’ interaction with independent garden centers while continuing to work directly with key accounts — continuing to develop new and innovative support programs, further cementing Proven Winners as a leading brand for independent garden centers throughout North America.
Heather Poire is joining Proven Winners as a Retail Account Manager in the Eastern U.S. and the Canadian Maritimes. Poire will lean on her past Proven Winners retail experience, as she worked for Proven Winners co-founder Pleasant View Gardens for more than 10 years. More recently, she worked closely with independent garden centers supporting the Bailey Nurseries stable of brands for the past nine years. She joins the Proven Winners team with a wealth of knowledge and experience within both the grower and garden center channels and is passionate about building relationships and programs that support independent garden centers.
Bailey Adds Trade Communications Strategist
Minnesota-based Bailey also recently announced that Jasmina Dolce has joined the Bailey marketing team as Trade Communications Strategist. In this newly created position, Dolce will drive industry-focused communications efforts that support initiatives for Bailey, Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses through its trade audiences, including consumer brand licensees, growers, garden centers, and other indirect channels.
Prior to joining Bailey, Dolce worked in various editorial roles with Greenhouse Product News and its sister brand Lawn & Garden Retailer. Over the past 15 years, she has provided relevant and engaging content, built and cultivated industry-wide relationships, and collaborated with both internal and external marketing teams to develop promotional campaigns.
“Jasmina’s experience and industry expertise is an exciting addition to our team,” says Bailey Marketing & Communications Manager Ryan McEnaney. “She has a well-earned track record of telling stories and connecting with her audiences in an impactful way, which will prove a great resource for Bailey’s customers, brand partners, and industry colleagues.”
Dolce holds a bachelor’s degree in Communications with a focus on Public Relations/Advertising from DePaul University. She lives outside of Chicago, IL, with her husband and two sons.
“Having worked on the media side of the horticulture industry for many years, I am so excited to join a well-known and respected company like Bailey Nurseries,” Dolce says. “As an editor and a consumer, I’ve admired Bailey’s plants and brands and I look forward to representing their products and services as a member of their marketing team.”
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