Proven Winners Introduces Its New Varieties for 2024
May 4, 2023 
Artemisia ‘Silver Lining’ (Proven Winners)
During the spring, much attention is paid to varieties and series making their debut at California Spring Trials. However, it’s also the time that other breeders and brands introduce their latest offerings.
Proven Winners is one of them; the company recently announced the introduction of more than 75 new varieties of annuals, perennials, and shrubs for the 2024 season. These new selections are the culmination of years of careful breeding, selection, and attention to consumer demand. Each has been rigorously tested for superior garden performance including disease resistance, vigor, durability, and more.
Complete information about the 2024 new releases, including an in-depth video of all new plants and products, can be found here.
“We are thrilled to introduce these new Proven Winners varieties,” says Kevin Hurd, Vice-President of Product Development. “These plants were carefully selected for their exceptional garden performance across growing conditions, their beauty and consumer draw.”
Hurd leads the multi-year trial process for new introductions, which involves testing plants in containers and in-ground trials in multiple locations. Only the very best advance through the process toward introduction.
Growers and grower-retailers who are interested in Proven Winners 2024 new releases should contact their preferred broker or Proven Winners propagator for details.
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