Selecta One to Produce and Ship Italian Poinsettias

Posted by Brian Sparks|December 9, 2019

Selecta One recently announced it will produce key poinsettia genetics from Italian breeder and young plant supplier Lazzeri Società Agricola S.R.L. Beginning in 2020, Selecta One will ship two whites (Alaska and Alpina) as well as one novelty (Superba New Glitter) from all three Selecta One production farms. All are new for 2020 retail sales.

“We are excited to partner with Lazzeri to bring these innovative poinsettia genetics to our customers from all three of our proven, reliable production locations,” says Jason Twaddell, Sales and Marketing Manager for Selecta One North America. “The addition of these breakthrough varieties will give our customers the whitest whites and the best glitter novelty available on the market today.”

Lazzeri is the leading breeder and young plants supplier of ornamental annual flowers in Italy operating in horticulture since 1927. It specializes in poinsettia, geranium, petunia, calibrachoa, dipladenia, portulaca, and more. Its R&D offices are based in Merano, North of Italy, with two production sites in Sabaudia near Rome.

Growers can contact their Ball Seed rep to place orders for Lazzeri poinsettia cuttings from Selecta One, or they can contact their preferred Root & Sell partner for liners. For more information about Selecta One and its poinsettia program, visit www.selectanorthamerica.com and download the latest Selecta Poinsettia catalog.