A New Target For Growers?

By Greenhouse Grower staff|February 3, 2009

Target is second behind Walmart as the store consumers would choose if they could only shop at one store for the rest of their lives, according to a recent survey by Zogby Interactive. Should growers look at Target’s rise as a potential opportunity?

Probably, considering the statistics Zogby pulled from its survey. While Walmart pulled in 26 percent of the vote, Target took 22 percent. The poll surveyed 24,964 people from Nov. 7-18 last year to try to provide insight about shopper demographics of major retailers who were battling a tough holiday shopping season.

Others who rated on the poll included Macy’s at 9 percent, Costco at 8 percent and Sears, JC Penny and Kohls, all at 5 percent. Neiman-Marcus, Bloomingdale’s, Marshalls, Boscov’s, Filene’s Basement and Kaufmann’s also made the list at the very bottom.

Of those surveyed who preferred Walmart, 43 percent had household incomes below $50,000, compared to 34 percent of the entire sample. They are also less likely to be college graduates and more likely to be conservative, based on the statistics of the survey.

Those who preferred Target were more likely to be younger (29 percent were 18 to 29), better educated (54 percent had a college degree), in urban areas and female.