Vivero North America Now Licensed to Supply Lazzeri Poinsettia Genetics

Posted by Brian Sparks|November 17, 2022

‘Indian Red’ photo: Vivero

Vivero North America will sell and market key poinsettia genetics from Italian breeder Lazzeri Genetica beginning in the 2023 season, and will continue shipping from Vivero Internacional in Cuernavaca, Mexico. Vivero will produce 14 of Lazzeri’s poinsettia varieties that include award winners ‘Serena Red’ (4th place red, Plantpeddler 2021 trials), Superba New Glitter, and Alaska White (top two non-reds, Plantpeddler 2021 trials). New varieties will all be red: Aida, Maestro, and Carmen.

“Lazzeri delivers the genetics and Vivero the cuttings, both of the highest quality,” says Nick Read, Marketing Manager for Vivero North America. “We are very excited to add these select poinsettias from Lazzeri and provide our customers with cuttings they can utilize to confidently produce the best finished plants.”

“After 20 years of breeding in poinsettias and over 13 years of experience with our genetics on the European market, we are proud to announce our collaboration for the American and Canadian market with a partner like Vivero, renowned for its high quality of cuttings. Our middle-European breeding is characterized by the easy cultivation for the producers and by the excellent post-sales for the end consumers, offering a complete assortment.” says Andrea Lazzeri, Product Manager of Lazzeri Genetica.

For more information about Vivero Internacional and its poinsettia program, visit https://www.viverointl.com and download the latest Vivero Internacional catalog.