A Unique Marketing Campaign: Endless Summer Partners With Streaming Music Service Pandora
Bailey Nurseries’ Endless Summer Hydrangea brand has come up with a unique way to connect with consumers while they’re gardening.
To kick off the spring 2017 gardening season, Endless Summer has partnered with Pandora to create the “Artists Rebloomed” station, which launched in late April. Consumers can tune in while they are working in the yard this spring and summer to hear from several artists who have “rebloomed” and reinvented themselves throughout the years, come back with a new style, or are living a second life in their performing career today. The station has a wide playlist, including songs from Justin Timberlake, Destiny’s Child, Prince, Aerosmith, Michael Jackson, Adele, Gwen Stefani, and more.
“Who doesn’t love listening to music while they’re working in the yard?” says Endless Summer spokesperson Ryan McEnaney. “Artists Rebloomed has something for most anyone’s music taste, takes the guesswork out of picking a station, and keeps you moving and energized while you’re out in the garden.”
To find the station, open Pandora and search for “Artists Rebloomed”; it will be displayed as a Featured Station.