Blooma Farms Acquires Former Welby Gardens Property in Colorado
Blooma Farms, a wholesale grower that supplies annuals, perennials, and vegetables to independent garden centers, landscapers, hotels, and municipalities in Colorado, has acquired 5 acres in Denver, expanding its greenhouse footprint. Formerly home to Welby Gardens, the property purchase was completed on September 13, 2025.
“When I heard that Welby Gardens was closing, naturally, I felt compelled to continue to provide product to our independent garden centers and landscapers,” says Jeremy Friedman, owner of Blooma Farms. “There is a growing supply gap with so many greenhouses closing, leaving garden centers scrambling for product. What began as a job has now turned into a crusade to help these small businesses keep selling their beautiful blooms.”
The acquisition of Welby Gardens’ greenhouses has brought on more than just increased capacity. Al Gerace, the former owner and CEO of Welby Gardens, has joined forces with Blooma Farms as a lead sales manager. Together, Jeremy and Al are continuing the fight to make sure that the industry receives high-quality plants.
“I’ve been working in the family business since I was eight,” Gerace says. “It’s in my family blood, so I guess you really never shut a door.”
Welby Gardens was also the exclusive grower of HardyStart Liners, making the greenhouse set-up beautifully for the expansion of Rocky Mountain Liners’ young plants, the sister company to Blooma Farms.
“The mentorship of Al is our very own gold rush,” Friedman says. “He is the godfather of the industry, and we hit the jackpot when it comes to taking care of our customers.”
The expansion and new partnership with Tagawa Gardens also enable Rocky Mountain Liners to take its plants to more states with Tagawa’s extended distribution network. Friedman says on his excitement that their Begonias and Dahlias might be landing in new states like Alabama, allowing their product to reach far beyond Colorado’s borders.
Learn more at BloomaFarms.com.