Consumer Behavior Statistics Every CEO Should Know
November 19, 2022 
The driving forces that influence consumers’ beliefs and purchasing decisions have changed rapidly over the years. Proactive companies make it a point to know what is driving these shifts to better understand what drives their sales.
During Greenhouse Grower’s upcoming GROW Executive Summit, Melinda Knuth, an Assistant Professor of Horticultural Science at North Carolina State University, will offer insights into what recent research is telling us about consumer behavior, what are their motives and barriers to purchase, and what that means for your marketing strategy.
From sustainability to sustained demand for crops such as cut flowers, Knuth is perhaps as knowledgeable as anyone in the industry when it comes to keeping up with what plant buyers are seeking. In the videos below, you can get a brief look at:
Why Keeping Up With Consumer Trends Is Important
What Goes Into the Consumer Decision Making Process
What Drives Her Passion for Plant Buyers and Sellers
Register for the GROW Executive Summit here.
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