Greenhouse Grower’s GROW
Growers Invest In Consumer Education And Retailer Relationships
January 2, 2014
Making predictions about the future of the greenhouse industry is hazardous business. But as with anything, to be successful you have to take some risks.
As an industry, we must change the mindsets of our existing and potential customers. We also need to do some rethinking of our own. That was the prevailing message of Greenhouse Grower’s second GROW Summit.
NFF is an educational meeting of university professors, Extension specialists and educators, graduate students, government scientists and industry leaders in floriculture that has been held annually for more than a decade.
Finding the right plants that will make consumers happy and keep them coming back for more is the benefit of an increasing number of industry trials — and it’s the benefit of having people like Allan Armitage.
David Roberts is the recipient of the American Floral Endowment’s BioWorks IPM/Sustainable Practices Scholarship. Student candidates for the […]
If today is any indicator, the future consumer of garden products may be looking for something that takes […]
The next generation of consumers makes buying decisions differently than their predecessors. How can our industry adapt? Here’s what you need to know.
Coleus is inspiring a fresh generation of scientists at university programs dedicated to providing new genetics for the […]
Inspiring future generations to cultivate a passion for flowers and plants, much less aspire to pursue a career […]
Marketing isn’t an area you should be ignoring — it’s where you should be trying to improve.
Kellie Walters of Iowa State University has been named the recipient of the prestigious Shinoda Scholar of the […]
The Atlanta Braves partnered with a local preschool and community development non-profit City of Refuge for PNC’s Grow […]
“Want to improve your quality of life? Plant Something. Seriously.” This is the message of the Plant Something […]