How to Keep Up With the Shifting Nexus of Plant Retail
November 29, 2021 
It’s important for greenhouse growers to know how plant consumers shop, as well as where their interests may be a few years down the road. Next week’s Greenhouse Grower GROW Executive Summit addresses this concern with an eye-opening session that kicks off the first day of the event on Dec 7.
Leon Nicholas, Vice President, Retail Insights & Solutions at WestRock, Inc., will offer a closer look at “The Shifting Nexus of Retailing” with a focus on how the COVID-19 pandemic has significantly changed consumer behavior for the long-term future. What do customers want? Learn the answer to this question and more during this presentation, which will give you the actionable insights you need to drive strategy and ignite growth.
“Coming out of COVID, the rules of engagement for merchandising and fulfillment have changed,” Nicholas says. “This topic will help attendees better plan for this accelerated landscape.”
Nicholas emphasizes two messages he hopes attendees will take away from his presentation:
- Merchandising matters more to retailers’ ability to differentiate post-COVID
- Digitization — both of smart surfaces like plant tags and displays, and of fulfillment via increasing click-and-collect and shipping options — make engaging with shoppers through mobile-mediated merchandising more important.
Attendees will also learn:
- Update on key retail trends and consumer behaviors
- How retailers are rethinking or reimagining merchandising
- The role of e-commerce in retail
Check out the complete GROW Executive Summit agenda here.
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