IPM Essen to Mark 40-Year Anniversary of Event With Numerous Highlights
December 28, 2023 
Photo: IPM Essen
One of the world’s leading trade shows for horticulture will take place for the 40th time at Messe Essen in Germany from Jan-23-26, 2024. More than 1,400 exhibitors from around 50 nations will showcase their innovations in the exhibition areas of plants, technology, floristry, and garden features at IPM ESSEN. The special anniversary edition, with the motto “Our heart beats green”, has numerous program highlights in store for international visitors. Forums, congresses, competitions, tours, live shows, special shows, and other side events will focus on current topics in the green industry, provide new inspiration for the coming business year, and offer numerous networking opportunities.
“The green industry has found its home at Messe Essen over the decades. Here, trade visitors can experience trends, innovations, and product solutions up close and personalize their discussions with experts on current issues of the future. We are very much looking forward to the upcoming event,” says Oliver P. Kuhrt, CEO of Messe Essen.
Numerous special shows invite visitors to find out about current industry topics. In the Green City in Hall 1A, green trade associations will be presenting themselves in the Horticulture Info Centre and will be available to answer questions from member companies. The adjoining educational show “Gardeners can do it!” will shed light on the important and controversial topic of plant protection in 2024.
Hall 1A is also the new home of the IPM Discovery Centre designed by Romeo Sommers in cooperation with the De Haan Group. In guided trend tours, the green specialized trade will receive practical tips for successful POS concepts. The IPM podcast “From the Greenhouse” will celebrate its premiere in the IPM Discovery Centre. A glass studio in the shape of a greenhouse will be the recording location for interviews throughout the trade fair. In addition to the IPM podcast, episodes of other industry podcasts will also be produced here.
Horticulture is currently in demand, especially with regard to climate change. Climate trees and insect-friendly perennials will be the focus of guided tours, which will be further expanded in 2024 due to the high demand at the last IPM ESSEN. They will start at the Meeting Point in Hall 6.
The adjoining Congress Center Essen will feature exhibits focused on young talent and the recruitment of skilled workers. On the same day, the Association of German Nurseries (Bund deutscher Baumschulen) will be hosting a seminar entitled “Big Trees for the City”, which is dedicated to the future of urban greenery and its realization.
The awards ceremonies will begin on the first day of the fair with the IPM Innovation Showcase. Since 2008, it has been presenting the newcomers of the year at IPM ESSEN, from bedding and balcony plants, cut flowers and houseplants to woody plants and perennials. All entries will be presented in Hall 1A.
In the evening, the umbrella organization AIPH (International Association of Horticultural Producers) will present the popular “International Grower of the Year Awards” in a festive ceremony (get tickets at https://aiph.org/event/igoty-2024/). The winners of the Show Your Colors Awards will be announced on the Thursday of the fair.
Messe Essen has set up a social wall on its website for the 40th IPM ESSEN. Anyone who posts under the hashtag #congratsipmessen on Instagram or Facebook and congratulates the fair will become part of the colorful anniversary collage. The motif of the anniversary campaign, a heart overgrown with plants, is available for digital download on the website and may be used explicitly for the congratulatory posts.
For more information on the program and tickets, click here.
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