Peace Tree’s Poinsettias: Differentiation The Selling Point
Take novelty colors, for example.
“We are sold out of every novelty color of 4.5-inch and 6.5-inch,” Traven says, “but have yet to sell a single white and about 5 percent of the red!”
Traven adds that Peace Tree is essentially sold out of its Elfin tree already. The business is also about 65 percent sold out of “the desktop” (a version for desktops) despite increasing production by 25 percent over 2010. Peace Tree has also sold all but two varieties of its Super Mini 2-inch poinsettias.
Learn more about Peace Tree Farm, located in Kintnersville, Pa., at PeaceTreeFarm.com. Check out other poinsettia shapes, sizes and colors Traven is offering in the slideshow below.