Check out these customer winning ideas, which range from smaller, European-type garden to boosting the decorative side of plants to just waiting for Millennials to start buying homes.
It's great that "Greenery" is Color Of The Year, but how can plant retailers take advantage of a color that most of their products already have? Pantone has an answer for that!
Greenhouse Grower RETAILING reached out to growers and suppliers for their ideas on how to attract and keep new plant customers. Here’s what they had to say about ensuring gardening success.
Michigan State University is bringing together two great causes of our times — supporting vets and boosting pollinators — in its new program aimed at teaching professional beekeeping to former soldiers.
“As a local flower farm, we are honored to show our support by sharing symbolic pink flowers with each participant as they reach the midway point on their amazing journey,” says Bob Echter, Owner of Dramm & Echter.
Bill Watson and Andrea Nelson, the newest members of Griffin, answer questions about the state of the horticulture industry, and their role in moving it forward.
No successful business stays stagnant, which means you should constantly be looking for ways to make improvements to your business and your products. Are you looking for a good model to follow? Try the PDSA Cycle.
If garden retailers want to attract customers who don’t think local garden stores relate to their lives, they must meet these consumers where they congregate and prove their store’s relevance to their lives.
Greenhouse Grower Editor Laura Drotleff says a smart and sustainable business goes beyond boundaries to create more demand outside of traditional channels.
With a whopping 84% of lawn and garden sales being made by female shoppers, it’s a woman’s world when it comes to plant retailing. Here are some pragmatic tips on how your merchandising can cater to this important demographic.
In this second article in the Missing Gardener: How To Rebuild Our Customer Base series, learn techniques to show new customers how much they can get out of plants.
The American Floral Endowment’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, did more than just honor industry champions. It also raised nearly $20,000 for the future of floriculture programs.
![Are You Driving Young Growers Away? [Opinion]](https://www.greenhousegrower.com/wp-content/uploads/2014/07/Laura-Drotleff-300x169.jpg)
![How Building New Markets Can Reduce Dependency On Your Current Business [Opinion]](https://s3.amazonaws.com/files.greenhousegrower.com/greenhousegrow/wp-content/uploads/2016/06/Laura-Drotleff-feature-300x169.jpg)
