About a month ago, I decided to stop and get a giant coffee at Dunkin’ Donuts before heading […]

While most garden centers have adapted the grocery-store model of loyalty cards (free membership, special prices and accumulated […]

The Texas A&M economist will discuss factors affecting short- and long-term demand driving the future of the green industry.

With product information, reviews, and price comparisons at their fingertips, Millennials are turning to brands that can offer maximum convenience at the lowest cost.

First Lady Michelle Obama will be hitting the road this spring on a garden tour in honor of one of her first initiatives: the White House Kitchen Garden.

Has your operation grown in size over the past year? How have you changed your approach to investing […]

Under the direction of co-chairs Paul B. Redman of Longwood Gardens and Anna Ball of Ball Horticultural Company, the “Seed Your Future” initiative is designed to combat declining awareness of horticulture while promoting it as a viable career choice.

Through WeAreTheGrower.com, students can get hands-on experience connecting with consumers at community events, and sharing their experiences via social media.

We took a look at the top search results (with the most common search terms) listed on Pinterest and found some interesting patterns that will help you craft your in-store displays and your marketing material this spring.

Take a look at the plants that rose to the top during the most recent round of field trials in New England.

Marketing to tech-savvy Millennials means paying attention to their shopping habits and motivations to build relationships that help them connect with gardening.

While Millennials have become the all-important generation among many marketers, there are some important parallels that can be drawn between Millennials and Boomers.

Younger garden consumers think it’s important for children to learn how to grow plants, even though they themselves see gardening as a time-consuming and expensive hobby, our latest research shows. This is based on consumer focus groups created by Michigan State University’s Bridget Behe and Greenhouse Grower RETAILING’s Carol Miller to find out how they view their relationship with their yards and plants.