When you walk into the central Ohio-based Scheiderer Farms, you can tell the owners embrace being a small garden store. It’s so good at editing what works for the store and the customers that shopping there is an unusually easy experience.
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Let customers know if you love a plant.
Candi Scheiderer knows that customers will succeed in her area with Dragon Wing begonias, and she tells them so. Plants can be intimidating, so anytime an expert can say, "this plant will grow for you and look great," it goes a long way to giving a customer confidence.
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It's OK to sell only one fertilizer.
Consultant Ian Baldwin likes to say, "There's only one way to kill a slug, so why carry six different SKUs for that?" The Scheiderers have taken the concept of keeping choices simple to heart and offer the fertilizer they like best, complete with a sign telling customers that if they want their plants at home to look like the ones in store, then this is the fertilizer to use.
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Promote that you're a family business.
The Scheiderers tell their family story in detail within the store. It lets the community know that they are just one of them.
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Color code your plants
Since the greenhouse is so small, the plant benches are divided up by bloom color. Which is exactly how most home gardeners shop for plants.
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Don't underestimate the power of instructions.
This container garden has instructions and all the plants needed for the customer to duplicate what they see.
See what can be done when a family wants to achieve big success in a way that keeps balance with their home life and the small sales floor footprint. Here are five big ideas you can use to make the most of what you have, too:
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0155 Big Ideas To Embrace Customers From A Small Garden Retailer