SNA Launches Online Sourcing Guide, Sets Dates for 2020 Conference

SNA LogoThe Southern Nursery Association (SNA) has created a new member program designed to increase exposure to buyers and suppliers in the horticultural industry across the Southeast.

SNA365, powered by PlantSearch, is an online sourcing guide for plants and supplies. Members will be able to easily manage their online product listings and photos in one place. All SNA members will be tagged with a designated logo on the PlantSearch site. In addition, SNA member listings will contain a direct link from the SNA website to their PlantSearch listing.

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A select number of PlantSearch listings may also be included in Plantfinder and/or Plant & Supply Locator magazines, distributed to landscape contractors, landscape architects, wholesale and retail nurserymen, design professionals, and thousands of other horticultural professionals throughout the southeast — and also circulated at industry trade shows including The Landscape Show, Gulf States Horticultural Expo, Texas Nursery & Landscape Show, Native Plant Show, Jacksonville Landscape Show, and the Tropical Plant Industry Exhibition.

“I am excited about the potential of this new program,” says Karen Summers, SNA Executive Vice President. “With limited listings and searchability on the SNA website, it makes perfect sense to reduce duplication and effort by joining forces with an already existing and widely recognized online source for finding plants and horticultural products. PlantSearch, the driving force behind SNA365, will enable SNA members to cost-effectively list their products, availabilities, and photos.”

SNA Marks Dates for 2020 Conference

SNA also announced that its 2020 SNA Conference will take place at the Baltimore Convention Center on Jan. 6- 7, 2020, preceding the Mid-Atlantic Nursery Trade Show (MANTS).

Participants of the 2019 SNA Conference were positive about the location, the meeting space, and the added convenience of the conference held two days before the opening of MANTS. The new day-and-a-half format was well received, and participants were impressed with the plant conference speaker lineup, the quality of research papers presented at the research conference, and the open format of the conference allowing ample time for networking and discussion.

During last year’s conference, Dr. Charlie Hall and Dr. Marco Palma of Texas A&M University teamed up to present an economic outlook for the year ahead during the SNA SuperSesson. The two green industry economy experts offered insights on what to expect for the green industry in 2019.

In 2020, conference participants can look forward to more cross-pollination between the plant conference and research conference presentations. The conference provides a platform for sponsors to engage with customers on a personal, one-to-one level.

More information is available at www.sna.org.