Two Innovative Horticulture Product Suppliers Gear Up for Growth in 2024
January 26, 2024 
Jane Stanley (Atticus), Don Cronin (IUNU)
Crop protection company Atticus continues to grow its professional non-crop EcoCore division by adding Jane Stanley to the team. Stanley will serve as Manager, Technical Services – Greenhouse & Nursery. In this role, she will work under Rob Golembiewski, Ph.D., Director of Technical Services, to spearhead new initiatives in Atticus’ ongoing commitment to the greenhouse and nursery industry.
With more than a decade of experience, Stanley’s skills and knowledge are a valuable asset to the EcoCore team. Her expertise will enable Atticus to provide customers tremendous value beyond the product itself. EcoCore is dedicated to expanding its technical expertise to serve its customers better and assist in making the most of their investments.
Stanley earned a bachelor’s degree in environmental science from the University of Virginia and a master’s degree in horticulture from Penn State University. Most recently, she was the Technical Services Manager for Ornamentals at Bayer/Envu. Through both her professional and personal accomplishments, she acquired invaluable industry insights that allow her to deliver the ultimate customer experience.
“I am excited to have Jane join the EcoCore Team. Atticus continues to invest and showcase the importance of a best-in-class customer experience. Jane’s education, training, and extensive work experience in the greenhouse and nursery industry, paired with our robust portfolio, enables Atticus to provide unparalleled technical expertise and customer-focused solutions,” Golembiewski says.
The EcoCore division includes sales-focused professionals with extensive knowledge across EcoCore’s diverse market segments. Atticus’ portfolio continues to expand, with more than 20 new product launches slated for Market Year ’24.
IUNU Names Don Cronin Sales Leader
IUNU, a leading automation provider in controlled environment agriculture (CEA), has appointed Don Cronin as its new Vice President of Sales, marking a shift towards accelerated growth and market expansion. This move comes at a pivotal moment for both IUNU and the industry. With 2024 poised to be an inflection point for widespread adoption of technology in the greenhouse, IUNU is positioning itself for profitable expansion.
“We are thrilled to welcome Don to the IUNU family,” says Adam Greenberg, CEO of IUNU. “His proven track record of driving sales excellence in the greenhouse industry and building high-performing teams will be instrumental in propelling IUNU to new heights. Don’s arrival signals a commitment to a growth-focused organization, one that’s equipped to capitalize on the current need of growers to ensure efficiency and profitability while rapidly expanding their footprint.”
Cronin, a seasoned sales leader with extensive experience in scaling B2B organizations, brings a wealth of expertise in building partnerships, crafting winning sales plans, and fostering dynamic team cultures. His immediate focus will be on amplifying IUNU’s presence in key growth areas, including:
Expanding beyond leafy greens: While IUNU has firmly established itself within the leafy greens market, Don will help spearhead the expansion into high-value segments like vines (highwire) and ornamentals, leveraging IUNU’s robust technology platform and deep customer understanding.
Elevating product extensions: Recognizing the increasing demand for comprehensive solutions, IUNU’s Intelligent Setpoint Control will provide turnkey systems and ongoing support to empower a new generation of greenhouse farmers in autonomous growing.
Industry-wide collaboration: Committed to fostering a thriving CEA ecosystem, Don will champion strong partnerships with industry leaders, integrations amongst the value chain, research institutions, and government agencies to accelerate collective industry growth and knowledge sharing.
“I am incredibly excited to join IUNU at such a pivotal juncture,” Cronin says. “Working at a greenhouse revealed two key truths that have stuck with me throughout my career: the first is that greenhouses are labor-intensive, and the second is that growers are always reacting to the needs of the plant. IUNU’s innovative approach to greenhouse automation reminds me of these truths. I am thrilled to be a part of an organization that is empowering growers to make proactive decisions for their operations.”
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