Leading Biostimulants and Microbial Supplier Announces Midwest Expansion

Hello Nature New Facility Render BionutrientsHello Nature, a developer of organic fertilizers, biostimulants, and microbials, has partnered with sixth-generation Indiana business MPS Egg Farms to form a joint venture that will make a nearly $50 million investment in Wabash, IN, to construct and operate a specialty fertilizer manufacturing facility.

The joint venture, Bionutrients, will combine high-quality raw materials and cutting-edge technologies.  Bionutrients will employ 46 people and construct two facilities totaling nearly 300,000 square feet in Wabash. The partners will break ground this spring, with the facility fully operationally in the summer of 2023.

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This facility will expand Hello Nature’s Indiana presence and complements its two facilities – a plant for the production of biostimulants and the R&D Center Nello Bonini Innovation Hub –  in Anderson, IN.

“We believe that this new production facility will be a turning point for the North American market,” says Luca Bonini, CEO of Hello Nature. “Today the fertilizer industry undergoes multiple challenges such as rising prices, logistics issues, and shortage of inputs, and there is a desperate need for innovative solutions to feed a growing population with less inputs and less land available. Our facility will ensure a regular production of sustainable fertilizers to help North American farmers achieve their yield goals. We are honored to partner with MPS and the Krouse family in this important project.”

The project will also enhance MPS operations in and near Wabash.

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“MPS is excited to partner with Hello Nature to bring their expertise to Wabash. After a thorough review of potential sites in two states, we determined Wabash was the most attractive location and allowed us to expand at home,” says Dan Krouse, Vice President of Operations at MPS Egg Farms. “We couldn’t be more thrilled to make this investment and hire more Hoosiers in Wabash County.”

“By expanding our offerings into Indiana’s growing organic farming sector and supporting a sixth-generation, Hoosier-owned business, we couldn’t be more excited to join this partnership,” says Ann Lathrop, Executive Vice President of Global Investments for the Indiana Economic Development Corporation (IEDC). “As we work to sustain our local communities, we continue building on our strengths of manufacturing and agribusiness, which allows us to connect locally, regionally, and globally. Hello Nature’s investment in Wabash County is impressive, and we’re excited to see the impact it will have for Hoosiers and our state.”

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