The popularity of native plants is rising as gardeners become conscious of the need to plant more pollinator gardens. The challenge is to select the right plants to put in them.

Hoffman Nursery was a sponsor of the recent 41st National Collegiate Landscape Competition, an event that offers several opportunities for companies in the green industry to meet and recruit the next-generation of horticulturists.

Leanne Kenealy, who brings great experience in plant evaluation, says introducing consumers to new plants can hopefully generate renewed excitement for gardening.

Bill Hall brings more than 30 years of experience to Hoffman. In the past, he has worked for Carolina Nurseries, AG 3, and ArborGen.

Hoffman Nursery believes in the future leaders of horticulture, and the operation invests in several programs to cultivate young people in their careers.

Thirty years ago, John and Jill Hoffman set off on an epic adventure to grow ornamental grasses. Today, Hoffman Nursery continues to evolve, and through its leadership, the operation is helping to secure a position for horticulture on one of the next great frontiers — green infrastructure.

The North Carolina-based ornamental and native grasses producer recently invested in greenhouse structures and advanced automation to help increase efficiency.