By using graphical tracking and temperature tracking tools, growers can offer perfect poinsettia retail specs to their partners.

In the last of a three-part series, breeders tout their favorite offerings that reflect Pantone’s most recent Color of the Year.

The operation grew 88 varieties, totaling more than 12,000 poinsettias. Customers and employees selected their top five favorite varieties in four categories — novelty, red, white, and pink.

The partnership is designed to help Selecta meet evolving industry standards and back up claims it makes on its finished products.

The Dianthus and Carnations Selection Tool from Selecta One North America helps growers choose the varieties that are suitable for their regions and growing conditions.

This year’s trial, produced under natural season growing conditions, featured more than 175 commercial and pre-release poinsettia varieties from leading breeders.

The 50-page guide features new products, regional recommendations, production tips from experts, and market trend insights.

Selecta One will promote all marketable varieties resulting from the Moraglia breeding program for worldwide commercialization.

Two leading poinsettia breeding companies have recently released new catalogs for the 2022 growing season.

The new catalog features new varieties as well as tips on how to propagate them.

Ball Horticultural Company featured its top new variety intros for 2021 during SimulCast20. Here’s what’s new from each breeding company.

Two white and one glitter Lazzeri poinsettias varieties are new for 2020 and will ship from three Selecta One production farms.

It’s never too early to check out the newest poinsettia varieties to see if there’s anything new you want to add to your product mix to capture holiday sales.