A new organization for women in horticulture plans to take on some of the industry’s toughest marketing challenges by promoting the use of flowers and plants in everyday living.

My love for horticulture goes back to my grandparents who were farmers in upstate New York. My family’s […]

Maria Costa-Smith, executive vice president at Costa Farms in Miami, Fla., says she believes in equal treatment for […]

Bailey Nurseries President Terri McEnaney was recently honored by the Minneapolis/St. Paul Business Journal in their Women in […]

Amy Daniel, marketing and brand manager at Fall Creek Farm & Nursery, has a passion for marketing and […]

When Susan McCoy, owner of Garden Media Group, started promoting roses and shrubs for The Conard-Pyle Co. (Star Roses and Plants), she knew the horticulture industry was the right place for her. What she didn’t know was how much the journey would reshape her business for the better. Now, she encourages women in horticulture to invite others to be a part of the industry.

When Cheryl Longtin came to the horticulture business in 1994, she applied her experience in the automotive industry to promote the adoption of more technology in greenhouse production. Longtin says horticulture, with its rich family tradition, has long promoted women in the industry compared to other industries, but women in horticulture must continue to seek out opportunities to provide volunteer leadership in organizations that shape the future of the business.

Women have always played a crucial role in the horticulture industry, not only from a consumer point-of-view, where traditionally our biggest customers have been women, but also as prominent business leaders and owners, growers, breeders, marketers, researchers and matriarchs of industry family empires.