How One Greenhouse Supplier is Raising the Bar in Plant Production
July 6, 2020 
Bluelab, a New Zealand-based ag tech company, has been providing robust measurement tools for controlled agriculture growers for more than 30 years. This past June, Bluelab launched its rebranding, unveiling a fresh new look as well as a brand-new purpose: the art of growing for a healthier world.
“Having relaunched our brand during a time of great uncertainty, we couldn’t be more certain about our new mission as well as our commitment to become a partner to growers who truly want to master the art of growing,” says Greg Jarvis, CEO of Bluelab.
Although there are many moving parts to this journey, Jarvis says one of the company’s goals is to elevate the standard of growing through newly bolstered education and innovation initiatives.
It’s easy to see why the elevation of growing standards has taken center stage. Demand for food has led to widespread unsustainable practices, such as the excessive use of pesticides and natural resources. For Bluelab, controlled environment agriculture (CEA) is seen as the remedy, where this technology-based growing method allows growers to maintain optimal conditions and outputs while reducing the amount of environmental impact and waste.
Bluelab’s four-pronged plan to elevate the standard of growing includes:
Elevation Through Education
Bluelab intends to break down the barriers to CEA, ensuring that growers have better access to the knowledge they need to succeed at every stage of the growing journey. Since COVID-19 acted as a catalyst for Bluelab’s evolution in 2020, this inspired the company to bolster its digital assets, simultaneously launching a new website, as well as the Art of Growing blog platform. Bluelab’s blog will be refreshed regularly with content from its team of in-house experts.
In addition, Bluelab has rolled out virtual training for retailers and distributors so that they, in turn, can become guides for their own growers.
The Right Tools for the Job
Bluelab has reiterated its commitment to keep providing – and to constantly innovate and tweak – the technology and software that growers need to master CEA.
Rewarding Those Who Grow for a Healthier World
The company plans to shine a spotlight on CEA growers by featuring their success stories both on Bluelab’s social media channels as well as the Art of Growing blog. Bluelab has also expressed the desire to introduce grower-specific awards in the coming months.
Cutting Down on Waste
The company wants to help growers to minimize waste, regardless of where they are in their growing career. For beginners, that means finding alternatives to single-use products that contribute to excessive landfill waste. The company also wants to work with intermediate and advanced growers so that they can feel confident about scaling in sustainable ways. From industry-leading warranties to comprehensive roadmaps and knowledge sharing, Bluelab wants to prove that growers can achieve commercially viable businesses that have minimal negative impact on the planet.
“As a company dedicated to helping growers succeed in controlled agriculture for more than 30 years, we feel that we are in a unique position to provide both the technology and the knowledge needed to elevate the standard of growing right across the board,” Jarvis says.
Bluelab has acknowledged that this journey to elevate the standard of growing is a marathon, not a sprint. The company is already in the process of launching these new initiatives for growers, retailers, and distributors, and when it comes to documenting progress, Bluelab has taken a transparent approach. CEO Greg Jarvis will be providing monthly updates in his Journey to a Healthier World blog. On this blog, readers can also find a list of the company’s existing partnerships with organizations, awards programs, and festivals that celebrate all forms of innovation. These partnerships include the Young Innovator Awards, the PlantTech Research Institute, and the House of Science.
Ultimately, Jarvis says Bluelab’s new purpose positions it as a company that is wholly committed to playing its part in creating a healthier world for all.
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