IUNU Rebrands Technology Platforms Following Recent Acquisitions

By Greenhouse Grower staff|March 2, 2022

IUNU has announced a brand refresh to coincide with the company’s rapid expansion. The company recently completed acquisitions of Artemis, a leading cultivation management platform in the greenhouse and vertical farming industries, and CropWalk, an independent, third-party integrated pest management (IPM) consulting firm. Both of these offerings will be integrated fully into IUNU’s offerings under new names.

The LUNA Platform is one of the most advanced technology platforms in horticulture. Artemis will join LUNA AI, IUNU’s core computer vision and artificial intelligence system, as a part of the LUNA Platform under the new name LUNA CMP (cultivation management platform). LUNA CMP is a software platform designed to increase accountability and visibility of an operation by managing all cultivation processes in one place, leading to more accurate sales forecasts and better operational efficiency. Adding LUNA CMP to the LUNA Platform allows growers the opportunity to fully integrate LUNA CMP and LUNA AI systems.

CropWalk is now part of IUNU Advisor, the company’s team of expert horticulturalists who specialize in working with growers to reduce current and future operational risk. With Advisor, growers can evaluate current processes, create plans for the future, and train their team on best practices related to cultivation. The company currently offers support in the areas of plant physiology, irrigation, climate control, food safety and compliance, integrated pest management, and plant nutrition to growers using LUNA Platform.

“This new brand represents the future of IUNU. We are continuing to see massive adoption of our LUNA Platform products in the largest and most successful greenhouses. We’ve expanded our team by 20% this quarter, adding several key hires to keep up with the market demand. Integrating and expanding our offerings is another way for us to better serve growers, making it easy for growers to drive value across their entire operation,” says Allison Kopf, Chief Marketing Officer and Head of Data Products at IUNU.

The company is also revealing a new visual identity with new company and product logos today. The new company website will launch soon.