Bayer’s New Head of Environmental Science Has Roots in Horticulture

Mark SchneidBayer has announced that Mark Schneid, its former Chief Marketing Officer of the Environmental Science business unit, has been appointed Head of Environmental Science North America. In this new role, Schneid will be responsible for leading the business unit in the U.S. and Canada with a vision focused squarely on the needs of customers in the markets it serves, including: turf and ornamentals, vegetation management, professional pest management, and vector control.

“Mark displays tremendous leadership within our organization, incredible passion for advancing our purpose of Science for a Better Life, and a tireless commitment to serve our people, our customers, and the industries in which we operate,” says Gilles Galliou, Head of Region Americas for Environmental Science. “We could not be more excited for Mark to be taking the helm of our Environmental Science business unit in North America, working to shape the future of our business and the markets we serve.”

In his 15 years at Bayer, Schneid has held several leadership roles, most recently serving as Chief Marketing Officer for the Environmental Science business unit as well as Global Market Manager for Bayer’s Turf & Ornamentals segment.

“Our customers are doing incredible things to protect and care for the environments and the spaces where we live our lives, and we are deeply proud to partner with them every step of the way, bringing the kinds of ideas and innovations that contribute to a better life,” says Schneid. “I am truly honored to take on this new role, and I look forward to leading our business to continue delivering best-in-class, customer-driven innovation, and the trusted expertise our customers have come to expect from us.”

Greenhouse Grower recently caught up with Schneid and asked him about his new role.

Greenhouse Grower (GG): How did your previous experience prepare you for this new role?

Mark Schneid: I have spent many years in the consumer lawn and garden and professional turf and ornamentals market. There is no feeling like the one you get when you see a plant you love or see others shopping for plants and admiring their beauty. It is even better when you see friends and relatives show you with pride what they have grown in their landscape to beautify their homes. I get such pleasure out of this and a tremendous sense of pride to know the important role our growers and our industry play in the lives of our customers. Having participated in all the segments we serve, I also know the importance of spending time with our customers, because finding those moments of truth can ensure we better serve them. In seeing and living both the consumer and professional segments, I think it gives me a solid perspective on what is critical to success. It gave me the chance to really appreciate how growers solve problems.

GG: What are the some of the biggest issues or concerns you’ve heard from the growers you work with, and how do you plan to help them deal with these issues?

Schneid: Growers are always seeking ways to work smarter because there are so many challenges they face every day. At Bayer, we are developing tools that allow growers to spend more time focused on the tough issues. Our goal at Bayer is to provide innovative pest management tools that will simplify our customers’ plant protection programs and help mitigate challenges such as labor. Bayer offers solutions like Marengo and Altus, which can help reduce labor through longer lasting results, fewer applications, and fewer follow-up treatments. While Altus controls hard-to-manage insects, Marengo provides exceptionally long-lasting weed control. We look forward to continuing to bring Bayer innovation to growers.

GG: What are the biggest challenges this industry is currently facing? Conversely, what are some of the biggest opportunities on the horizon?

Schneid: One of the biggest challenges our industry faces is the constantly evolving customer — particularly among millennials, who have different motivations and enjoy plants differently than previous generations of customers. Buying flats and planting flowers used to be the norm, but millennials tend to be more interested in the instant gratification of mixed planters that they can drop on their front porch or balcony without getting their hands dirty. Coupled with the notion that millennials have different attitudes about pesticides, growers have to be prepared to change the crops they grow and how they manage them. I see Bayer’s role as providing the solutions and expertise that meet the needs of both the grower and the consumer.

GG: Looking ahead, what role can you play in moving this industry forward?

Schneid: We have a strong commitment at Bayer, like all the professionals in this industry, to make the world a better place. In fact, we see our contribution as improving quality of life by fostering healthy environments where we all live, work, and play. Bayer has entered the ornamentals segment to help enhance and propel this great industry forward by offering solutions built around the pain points our customers experience. Our goal is to be more than just another chemical supplier. We want to work in collaboration with growers to deliver innovative solutions that enhance lives not only in our industry, but the world in general. It’s an exciting time to be in the business.

GG: If you weren’t in this profession, what would you be doing?

Schneid: The green industry is in my blood. I love the ever-changing market, the beauty we create together, and the impact we have on people’s lives.

 

Topics: ,

Leave a Reply

More From Production...
Acid Injection for Irrigation feature

October 23, 2017

How to Balance Plant Nutrition and pH in Ornamentals

If you want to maintain healthy plants, understanding the relationship between plant nutrition and pH is a good place to start.

Read More
NatureFresh Chili Dog

October 17, 2017

NatureFresh Farms Uses Pest-Detecting Dog to Sniff out Pepper Weevil

Knowing that many worker dogs are trained to recognize and discover scents associated with drugs or bombs, the company figured it was possible to train a dog to recognize pepper weevil.

Read More
Botrytis Symptoms on Leaves

October 17, 2017

How One Grower is Battling Botrytis with a New Biological

CropKing in Lodi, OH, recently began using a new beneficial fungus in its fight against Botrytis in its greenhouse tomatoes. So far, the results have been promising.

Read More
Latest Stories
Acid Injection for Irrigation feature

October 23, 2017

How to Balance Plant Nutrition and pH in Ornamentals

If you want to maintain healthy plants, understanding the relationship between plant nutrition and pH is a good place to start.

Read More
NatureFresh Chili Dog

October 17, 2017

NatureFresh Farms Uses Pest-Detecting Dog to Sniff out …

Knowing that many worker dogs are trained to recognize and discover scents associated with drugs or bombs, the company figured it was possible to train a dog to recognize pepper weevil.

Read More
Botrytis Symptoms on Leaves

October 17, 2017

How One Grower is Battling Botrytis with a New Biologic…

CropKing in Lodi, OH, recently began using a new beneficial fungus in its fight against Botrytis in its greenhouse tomatoes. So far, the results have been promising.

Read More
Whitefly adult

October 13, 2017

Researchers Continue to Keep Close Tabs on Whitefly

Dr. Lance Osborne of the University of Florida and Dr. Cindy McKenzie of USDA’s Agricultural Research Service are evaluating insecticide efficacy and the impact of product rotations on whitefly biotype populations.

Read More
Mark Schneid

October 11, 2017

Bayer’s New Head of Environmental Science Has Roots in …

Mark Schneid says one of the biggest challenges the industry faces is the constantly evolving customer — particularly among millennials.

Read More
Nitrogen Deficiency on Foxglove feature

October 7, 2017

Herbaceous Perennial Nutrition: What You Need to Know

Regardless of your production challenges, keeping containerized herbaceous perennials healthy is as simple as understanding the basics of their nutritional needs.

Read More
BASF Pageant

September 29, 2017

New Fungicide Provides Production and Postharvest Disea…

Pageant TR from BASF controls seven key diseases, and can be used both in the greenhouse and in trucks that are on their way to a retail site.

Read More

September 29, 2017

Vertical Farming Looks to Go Mainstream

The University of the District of Columbia is the nation’s only urban land-grant university, so it was a particularly appropriate setting for the Association of Vertical Farming (AVF) to host the AVF Summit 2017 on September 22. The summit was a mix of education, advocacy, and policy discussion about urban agriculture — vertical farming in particular — targeted at finding ways to broaden its adoption in cities around the country and around the world. You’ve probably heard quite a bit in recent months about vertical farming — systems for growing food in stacked layers in completely controlled environments, applying inputs such as light, water, and fertilizer in precise amounts. While there’s some use of these systems in greenhouse settings, in many cases, urban farmers are repurposing abandoned buildings or even shipping containers. Match the availability of these facilities in most large urban areas with big cities’ limited access to fresh, […]

Read More
Chrysanthemum ‘Stephany Yellow’

September 27, 2017

Tips on Growing Garden Mums for Fall Sales

The University of Massachusetts offers an online guide on best production practices for mums, including handling rooted cuttings, container production, fertilization, and more.

Read More
OHP Biosolutions

September 26, 2017

OHP Acquired by AMVAC, But Will Continue to Operate As …

AMVAC has acquired OHP and its chemical and biological crop protection solutions for the greenhouse and nursery markets. The deal will close in early October, and there will be no changes to staff, products, or operations.

Read More
Helleborus Bloom at Pacific Plug and Liner feature

September 25, 2017

Tips From a Pro on Hellebore Production

Turn out great-looking hellebores with these simple tips for growing, transplanting, and finishing.

Read More

September 19, 2017

Here’s Your Chance to Earn CEUs in Weed Management

The University of Florida is offering a new online training course covering weed management in the greenhouse. The course offers Continuing Education Units (CEUs) for growers in many states.

Read More
Boxwood Blight

September 19, 2017

Concerned About Boxwood Blight? Here Are Some Updated M…

AmericanHort’s Horticultural Research Institute has released an updated version of its boxwood blight Best Management Practices document.

Read More
Hydroponics Michigan State Web

September 14, 2017

Hydroponic and Aquaponics Growers Face Possible Loss of…

The National Organic Standards Board is considering recommending that USDA revoke the ability for hydroponic, aquaponic, aeroponic, and other container-based growing methods to be certified organic, according to an update from growers at Upstart University.

Read More
Biocontrols in a Greenhouse

September 4, 2017

How to Successfully Integrate Biocontrols Into Greenhou…

The widespread adoption of biocontrol in Canadian floriculture greenhouses grew out of necessity. The lessons they learned can help you incorporate these tools in your production.

Read More
AmHydro Vegetable Production System

September 1, 2017

Greenhouse Vegetable Production Systems for Every Growe…

From fully automated deepwater culture to vertical growing systems, growers and manufacturers weigh in on tools for producing top-quality vegetables and greens.

Read More

August 23, 2017

iUNU Launches Artificial Intelligence Platform for Gree…

Seattle-based technology startup iUNU aims to help commercial greenhouse growers work smarter with an artificial intelligence solution that tracks and predicts individual plant health on a large scale.

Read More
Recyclable Horticulture Plastic Containers

August 15, 2017

How to Know Which Plastic Containers You Can Recycle

Michigan State University’s Garrett Owen offers tips to help you properly dispose of plastic containers, flats, and trays.

Read More