Pleasant View Gardens, New Hampshire-based national supplier of young plant liners and finished plants to wholesale growers, garden centers, and landscapers, has hired Lindsay Muchmore as its Product And Program Specialist. Muchmore will utilize her years of horticulture industry experience to develop strong partnerships with Proven Winners partners, brokers, and customers, as well as manage product development and programs.
“My passion for the horticulture industry and developing honest, trusting relationships are what I look forward to most in my new role,” Muchmore says. “The opportunity to help our customers succeed through the programs and products we create here at Pleasant View is exciting.”
According to Pleasant View Gardens, Muchmore is no stranger to cultivating relationships with customers in the industry and translating those conversations into innovative, consumer-focused initiatives. Over the past three years, she has worked as a Director of Fine Gardening and Gardening Manager, overseeing accounts, conducting inventory analysis, and generating customer pricing. She also holds a degree in Environmental Conservation & Sustainability with a concentration in Horticulture.
“Lindsay is a customer-centered, result-driven individual — something that Pleasant View and our customers will truly benefit from,” says Andy Huntington, National Sales Manager of Pleasant View. “She brings tremendous passion and knowledge to a role that is vital to the success of our customers. We’re thrilled to have her on board.”
Greenhouse Grower magazine recently caught up with Muchmore and asked her about the biggest challenges facing the industry, and the role she has in helping move the industry forward.
Greenhouse Grower (GG): How did your previous experience prepare you for this new role?
Lindsay Muchmore: My previous employment experiences have prepared me for this role through different inventory management practices. Technical communication between various distributors, customers, and coworkers are experiences I will draw upon to prepare me for this new role.
GG: What are the some of the biggest issues or concerns you’ve heard from the growers you work with, and how do you plan to help them deal with these issues?
Muchmore: In the past, I have often seen growers struggle with pest management. These struggles include product received from different distributors or internal pest management within operation facilities. I have seen growers struggle with timing applications or trials for certain plant growth regulators and the effects this has on their final product. My past experience has been to implement organized cycles to facilitate the management of these struggles, which is something Pleasant View has already implemented quite successfully.
GG: What are the biggest challenges this industry is currently facing? Conversely, what are some of the biggest opportunities on the horizon?
Muchmore: Some of the biggest challenges of this industry include the seasonality of the business due to the dynamics of temporary labor. Properly managing the seasonal laborers can be challenging, but is imperative to maintain a uniform training protocol for operations. Other challenges include how to encourage retailers to sell product and product knowledge to their consumers. Some big opportunities on the horizon in this industry involve sustainably innovative technologies and practices.
GG: Looking ahead, what role can you play in moving this industry forward?
Muchmore: Going forward, I would like to study the consumer trends of this industry in great detail. There appears to be a dynamic shift taking place towards more sustainability, energy efficiency, and local products or operations. I think studying these consumer trends would be beneficial to selling ideas or concepts to customers.
GG: If you weren’t in this profession, what would you be doing?
Muchmore: If I weren’t in this profession, I would enjoy working in the environmental sector, preferably in regards to studying the Earth’s climate and forest successional changes.