Bob West

Executive Perspective: Why Automation Investment and Adoption Requires a Deliberate Approach
TTA-ISO President Kris Nightengale says an automation journey starts by asking if you’re a grower or a manufacturer producing a living product.
Executive Perspective: Consolidation and the Shift to Biologicals Are Driving Ornamental Crop Protection
Frank Fornari outlines how OHP is pursuing growth through biologicals and the CEA market while remaining committed to floriculture growers.
Executive Perspective: Why Plant Health Should Be a Key Factor in Using Growing Media
Chuck Buffington of Berger shares his insights into the growing media market and what growers overlook when buying their media.
Executive Perspective: Optimizing Grower Solutions in Crop Protection
Among the biggest names in crop protection for the past 25 years, Syngenta now has a new leader helping the company move forward.
Executive Perspective: Breeding to Drive Industry’s Future
Jim Kennedy, soon-to-be president of Ball Seed, shares observations on the 2026 season, breeder consolidation, and new plant development efforts.
Hope on the Way for the Labor Market?
Here’s how recently proposed changes to the H-2A program offer more reasons for growers to consider this labor-saving program.