Bob West

Executive Perspective: What It Will Take to Increase Grower Adoption of Dynamic Lighting
Sollum Technologies’ Kassim Tremblay looks at what has to happen to get more growers using dynamic LED lighting in greenhouses.
Executive Perspective: Know Your Environment Before Deciding on a Structure
Atlas/Stuppy CEO John Edwards outlines what’s next for manufacturers and how these suppliers can help growers operate more efficiently.
Executive Perspective: Why Investing in Energy Efficiency Can Pay Off in the Long Term
BioTherm Solutions’ Jim Rearden says choosing heating equipment comes down to whether you’re buying for your business or investing in it.
Executive Perspective: Why Automation Investment and Adoption Requires a Deliberate Approach
TTA-ISO President Kris Nightengale says an automation journey starts by asking if you’re a grower or a manufacturer producing a living product.
Executive Perspective: Consolidation and the Shift to Biologicals Are Driving Ornamental Crop Protection
Frank Fornari outlines how OHP is pursuing growth through biologicals and the CEA market while remaining committed to floriculture growers.
Executive Perspective: Why Plant Health Should Be a Key Factor in Using Growing Media
Chuck Buffington of Berger shares his insights into the growing media market and what growers overlook when buying their media.
Executive Perspective: Optimizing Grower Solutions in Crop Protection
Among the biggest names in crop protection for the past 25 years, Syngenta now has a new leader helping the company move forward.
Executive Perspective: Breeding to Drive Industry’s Future
Jim Kennedy, soon-to-be president of Ball Seed, shares observations on the 2026 season, breeder consolidation, and new plant development efforts.
Hope on the Way for the Labor Market?
Here’s how recently proposed changes to the H-2A program offer more reasons for growers to consider this labor-saving program.
