Armstrong Signs As Proven Winners Grower
August 15, 2011 EuroAmerican Propagators has signed on Armstrong Growers as the newest landscape licensee in the North American market for Proven Winners.
By partnering in the Southwestern market with Armstrong Growers, Proven Winners will now be more accessible to premier landscape sites in upscale markets like Beverly Hills, Las Vegas and Palm Springs.
“Through our partnership with Proven Winners, we see great potential for bringing value and renewed interest to our landscape customers,” says James Russell, vice president of Armstrong Growers. “We know that by working with the landscape industry and educating them on Proven Winners varieties, we will help them increase the allure in their projects while adding value to what they already bring to the market.”
Signing the agreement allows a grower to become part of a select group of licensed landscape suppliers. These growers have access to more educational tools and to promotional funds used to promote the product to the landscape industry. Growers will also be able to meet landscapers’ needs by only providing one tag per tray, making it more efficient and economical for the professional landscape market.
By becoming a Proven Winners licensed landscape grower through EuroAmerican, Armstrong can supply the landscape industry with the Proven Winners line in a more landscape-friendly format.
“We realize labeling requirements are different for landscapers than for our traditional retail customers,” says Siena Randall, Southwestern regional sales manager at EuroAmerican. “This new program allows licensed landscape growers such as Armstrong to provide only one label per tray, resulting in savings on plants and labor cleanup costs.”
Chris Berg, EuroAmerican’s director of marketing, says EuroAmerican is working with licensed growers to make sure the agreement turns into greater sales for them and their landscaper customers.
“We’re providing them with custom sales brochures that are applicable to their markets, as well as working with their choice customers to become Proven Winners Signature Gardens,” Berg says.
Wholesale growers interested in becoming a Proven Winners licensed landscape grower can contact Berg at [email protected].
Subscribe to eNewsletter
