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Labeling New Plants for Consumer Success (Video)

Brian D. Sparks Posted by Brian Sparks|June 5, 2019

Consumers don’t always look at new plants the same way plant industry people do. In the video below, Greenhouse Grower Editor Janeen Wright and Contributing Editor Allan Armitage discuss different ways to talk about new plants for consumer success.

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Brian Sparks is senior editor of Greenhouse Grower and editor of Greenhouse Grower Technology. See all author stories here.

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Avatar for Liz King Liz King says:
June 5, 2019 at 11:24 am

Interesting discussion, Allan and Janeen. I’m not a grower or a retailer of plants—I’m the consumer out there that is one of those avid (perhaps rabid) gardeners. I think you’re right that most consumers might not care if a plant is a “new” introduction, but for me and my more avid gardener friends, it might be of interest. I like trying something new, but honestly, I can many times spot something new (or at least new to me). I’ve grown most things my zone will allow, so I tend to notice different introductions. That said, plant tag real estate is small and I’d rather see: 1) Zone info, 2) Light/shade requirements, 3) Mature size dimensions, 4) any other special care instructions that plant may have. Perhaps a garden center could add some small signs to the plant display that say “New Introduction” instead of adding it to the tag. I hear GCs tend to reuse tags year to year to save money, so adding “New” to tags might limit their shelf life.

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