To get you primed for what you can expect to discover this year (whether you attend or not), Greenhouse Grower highlights some favorites directly from the breeders.

The event offers two days of educational and networking opportunities with industry leaders from breeding companies, major growers, key trialing sites and more.

As we celebrate Leap Day 2024, here’s what floriculture plant breeders and trial managers are most excited about as they leap into the future.

Varieties from these three breeders match up with Pantone’s Color of the Year — Peach Fuzz.

The new enhanced catalog pages, which have been updated for the 2025 season, provide detailed technical specifications from rooting to finishing.

Learn how the HilverdaFlorist team has dedicated itself to integrating sustainability principles into its business operations.

As industry icons earn their well-deserved retirement, the next generation of trial experts are willingly stepping into these roles.

This longstanding, mutually productive partnership comes to an end due to changing market conditions.

Altman Plants is now working with Plants For Europe Limited to bring its plant varieties to Europe and the United Kingdom.

Although red will always be a classic, poinsettias that are pink or speckled received rave reviews this year.

Check out this slideshow to see new peach-shaded varieties from Dümmen Orange, PanAmerican Seed, and Star Roses and Plants.

PPA is heading to the mountains of Asheville, NC, for a week designed to highlight the wonders of perennial plants.

Those in-between times in our world of plants, early spring and early fall, are also the times when consumer start to get excited about their gardens.