It’s time to show the world your love of flowers, and encourage your customers to do the same.
The 2nd Annual #FlowerLoveVideoContest kicks off on Monday, Oct. 1. Sponsored by the Floral Marketing Research Fund (FMRF) and American Floral Endowment (AFE), the contest aims to inspire creative videos from anyone and everyone who loves flowers, and promotes the use and giving of fresh flowers.
Submissions should be 30- to 60-second videos that can be skits, animation, surprise moments, musicals, testimonials, or other types of videos, as long as they feature and promote fresh flowers. The top 10 video finalists chosen by a selection committee will be eligible for a $4,000 grand prize and two honorable mentions of $500 each.
The contest website goes live Oct. 1 and submissions will begin to be accepted the same day. The deadline for submissions is Dec. 2. Finalists will be announced and public voting will begin on Dec. 12. The official winners will be announced in late January.
The winners and the entire video gallery will be published online as part of a new video library after the contest ends. They will also be used as a part of Flower Marketing Monday. Every Monday, one of the videos will be shared on social media and made available for floral industry members to download, personalize, and use on their social media or web pages to help promote flowers.
To submit a video entry, go to contest.fmrf.org or upload your video with the hashtag #FlowerLoveVideoContest on Twitter and Instagram. No entry will be collected if submitted prior to the October 1 launch date.
Each video will be judged and scored based on certain criteria, including commercial appeal, creativity, and how much the video positively features and promotes fresh flowers. A public voting process on social media will determine the ultimate winners.
FMRF’s first #FlowerLoveVideoContest, sponsored by Asocolflores, was held last year and promoted flowers and flower love. View last year’s participants at contest.endowment.org.
All videos submitted will become the property of FMRF and AFE. See official rules for entry and complete details.