Decowraps Launches the Eco Wrap, A New Floral Packaging Solution
May 22, 2021 Decowraps, a supplier of floral packaging, has launched the Eco Wrap with the goal of bringing sustainability to the forefront of the floral industry.
Eco Wraps are made of paper and are biobased, recyclable, and compostable. They are designed to transport roses and minimize waste without sacrificing protective quality. Eco Wraps save up to 55% of the materials used in paper-based wrapping solutions.
“The idea behind this product came as a request of a leading mass-market buyer, who was pursuing solutions in order to create a more sustainable floral program for their stores,” says Steven Tchira, CEO for Decowraps. “For the past year and a half, they have been using Eco Wraps in their rose program as part of their commitment to trim back on plastic.”
Eco Wraps are created using an FDA-approved fluorine-free, water-based, compostable coating. The special coating creates a strong barrier between the paper and humidity, which ensures protection for the roses.
FloraLife, a leading supplier of floral hydration solutions, conducted a vase life observation test with the Eco Wrap at its South Carolina laboratory. The company found that Decowraps’ new sustainable solution provides roses a comparable shelf life to that of the standard plastic wrap. Several major grocers also field-tested Eco Wraps.
“We are not only excited to bring a more sustainable solution for the floral industry, but we are proud of our team for developing a product which has been tested and proven to be as effective as the current plastic wrapping to protect roses,” Tchira says.
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