Sakata Seed America Partners With European Substrate Producer

Sakata Seed America Partners With European Substrate Producer

Pots with wood fiber substrate

Photo by Garrett Owen

Sakata Seed America is getting into the substrate business. The company recently announced the formation of a strategic alliance with major European substrate producer Floragard Vertriebs GmbH, which develops and manufactures premium potting soils and substrates, for exclusive distribution of substrates throughout North America.


According to a statement from Sakata, this strategic alliance between Sakata Seed America and Floragard Vertriebs GmbH combines the horticulture and agriculture expertise of two world leaders and allows Sakata Seed America to extend its market-leading genetics portfolio and provide growing solutions to its customers through exclusive distribution of premium Baltic peat moss and substrate product offerings designed specifically for North American growers.

“We’re excited to be entering into a strategic alliance with Floragard,” says Dave Armstrong President of Sakata Seed America. “By working together and making the most of our collective agricultural and horticultural expertise, we will be able to serve our customers even better, further improving choice, quality, and value.”

“On behalf of Floragard Vertriebs-GmbH, I would like to emphasize the importance of our entering into an alliance with such a reputable company as Sakata Seed America,” says Ulrich von Glahn, Managing Director of Floragard Vertriebs-GmbH. “Floragard and Sakata Seed Corporation Japan have been working together for more than 30 years, and our alliance with Sakata Seed America is the next step on our common way. As a reliable supplier of substrates, we are looking forward to contributing to Sakata Seed America`s success in the U.S. and Canada.”

In addition to his current role as Head – Ornamental Division at Sakata, Joe Cimino will lead this new initiative reporting directly to Armstrong.

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