August 29, 2016
Fire Damages Swanson Nursery
Fire crews were called to Seattle-based Swanson’s Nursery in the middle of the night on August 22, the Ballard News Tribune reported. The fire, likely started by an “electrical issue,” destroyed bathrooms and a seminar room, Retail Manager Eric Nordstrom told the news outlet. Smoke damage was more extensive, however. Swanson’s President, Brian Damron says the fire also reached a storage area and utility room. A fire department spokesman says the fire broke through the greenhouse walls, and that part of a wooden wall had to be removed so the crew could reach the flames. The store’s café resides next to the damaged area, and is temporarily closed. It’s an important part of Swanson’s off season revenue strategy. The store is working with a timeline of repairs with its insurance company so it can determine when the cafe can reopen, the news outlet reports. The fire was out relatively quickly once […]
August 22, 2016
IGC Chicago Scores Big With Attendees And Exhibitors
The 10th anniversary of the annual event at Chicago’s Navy Pier drew a record number of first-time attendees, while exhibitors reported higher sales than ever.
August 16, 2016
Gardening Is Enjoying A Sharp Increase, National Garden Survey Shows
There were 6 million more gardeners in 2015, and 5 million of them were 18 to 34 years old.
August 8, 2016
What Garden Retailers Need To Know About The 2016 Farwest Show
Farwest continues to strengthen its retail products focus on the show floor to help hard good buyers discover new suppliers and round out product offerings.
August 8, 2016
New Products You Can Check Out At The IGC Show Chicago
We asked suppliers which new products they planned to bring to the Chicago show on August 16 to 18. Here are some of the products you haven't seen yet!
August 2, 2016
12 Must-See Events At Nursery/Landscape Expo
Heading to Houston to attend the Nursery/Landscape Expo on August 18 to 20? Then make sure you check out these 12 must-see events. First, you should know a little about Nursery/Landscape Expo. The trade show takes place on seven acres of exhibition space and there will be more than 1,000 exhibiting booths. There will also be more than 32 learning sessions and two notable keynote presentations. Stuff You’ll Want To Do New! TNLA Water Smart Innovations. Become Water Smart display on the show floor features the latest water smart conservation products in this new action-packed area. Newcomers Shindig is a fun gathering for first-time attendees and exhibitors to kick-off their EXPO experience, and is free with trade show admission. Attendees get a complimentary drink ticket at the TNLA Honky Tonk Lounge, as well as a behind-the-scenes tour of the trade show. Second Annual Women’s Wine and Tapas Get Together will feature keynote presenter Dan’L […]
August 2, 2016
Pricing Tricks Proven By Research
Although there have been very few studies conducted about plant pricing, pricing in general has been studied in just every imaginable way possible. We’ve sifted through some of the most important studies for you. Most of these you’re already using, but some of the other studies may surprise you. The Magic Of 9 Cents This pricing strategy is one of the most famous. We humans tend to pay a lot more attention to the numbers at the left, but not so much to those on the right. So a $3.99 plant next to a $4.00 plant feels less expensive. And since the right numbers don’t register that much, why in the world wouldn’t you get the most pennies you can? If you price your plants at $3.98 or $3.85, consumers don’t care that deeply that they’re less expensive than $3.99. In fact, studies show they’re more likely to buy plants […]
August 1, 2016
New & Improved: Old-Fashioned Buzzwords Still Motivate Consumers
Connecting with today’s time-starved consumer can be challenging. More things are competing for people’s time, attention and income than ever before. How can you break through all of these distractions to drive sales in your store? The answer may be surprising. It’s simple, it doesn’t cost much in time or money, and the results can contribute significantly to your bottom line. It’s two little words: “new” and “improved.” In a recent Greenhouse Grower column, Dr. Allan Armitage wrote, “’New’ is our lifeline. We had better understand that newness is the horse under our saddle. If it stops moving, so do we.” The idea may seem old-fashioned, but we shouldn’t turn our backs on the power of the words “new” and “improved” in our selling strategies. Even in today’s market, the consumer has a love affair with these important words. Look at Apple, and the platform they’ve built with each next-generation […]
July 26, 2016
How Your Retail Plant Sales Practices Compare
Editor’s note: Greenhouse Grower RETAILING asked growers and retailers to share their pricing methods in a survey sent out in mid June 2016. Of the 362 responses, 202 arefrom those whose primary business is garden retail. We will be sharing the results of what we learned throughout July, August, and September 2016. Discounting plants is a finely wielded weapon for plant retailers, Greenhouse Grower RETAILING‘s Plant Pricing Survey shows. It will come as no surprise that just about everyone holds sales at some point (93%). And so it makes sense that some expertise is shown. Take this first graph as an example. The most perishable plants — small annuals and vegetables — are the most likely to be placed on sale. That seems counter-intuitive. Why place the fastest turning inventory on sale? But when we took a closer look, we found that these sales are being used to lure […]
July 19, 2016
Are You Bar Coding Your Plants Like Other Garden Retailers?
We asked garden retailers how they bar code several plant categories. Take a look at our results and learn how in sync are you with your peers.
July 19, 2016
What Sid Raisch’s New Role At Bower & Branch Says About Online Sales Of Plants
The garden industry consultant answers questions about his new role in an e-commerce oriented company.