I can’t think of a single person, plant, or place in our industry that is perfect. But that doesn’t mean you should stop looking to make improvements.

No matter what cultivars are already in greenhouses today, breeders are creating new, unique varieties to hit the market in 2024.

The 2024 Flower Show is gathering the most cutting-edge, renowned landscape architects, garden designers, horticulturists, and florists from around the world.

To get you primed for what you can expect to discover this year (whether you attend or not), Greenhouse Grower highlights some favorites directly from the breeders.

The event offers two days of educational and networking opportunities with industry leaders from breeding companies, major growers, key trialing sites and more.

As we celebrate Leap Day 2024, here’s what floriculture plant breeders and trial managers are most excited about as they leap into the future.

Varieties from these three breeders match up with Pantone’s Color of the Year — Peach Fuzz.

The new enhanced catalog pages, which have been updated for the 2025 season, provide detailed technical specifications from rooting to finishing.

Learn how the HilverdaFlorist team has dedicated itself to integrating sustainability principles into its business operations.

As industry icons earn their well-deserved retirement, the next generation of trial experts are willingly stepping into these roles.

This longstanding, mutually productive partnership comes to an end due to changing market conditions.

Altman Plants is now working with Plants For Europe Limited to bring its plant varieties to Europe and the United Kingdom.

Although red will always be a classic, poinsettias that are pink or speckled received rave reviews this year.