Inc.com surveyed more than a thousand customers to find out which marketing strategies worked best to entice them to try out a new business

Leanne Kenealy, who brings great experience in plant evaluation, says introducing consumers to new plants can hopefully generate renewed excitement for gardening.

Registration for the event, which includes visits to several garden centers each with their own unique highlights, is now open.

The new site is designed to serve as a home base to drive traffic from NGB’s social media community to one central location.

The United Fresh Produce Association is holding a Recall Ready Workshop in April that is designed to help growers properly manage a recall, from liability to communications.

A marketing expert shares three core principles that direct-to-consumer companies can follow to create brand enthusiasts.

Costa Farms’ acquisition of indoor foliage producer Delray Plants rocked the industry, but the story behind Delray Plants’ sale is the same as for many growers struggling with succession planning. For Costa Farms, the strategic purchase expands its customer footprint and also fast tracks its foray into e-commerce.

More than 150 industry professionals attended a reception at MANTS, which introduced new officers and celebrated the more than $190,000 in donations for HRI research fostering business-building knowledge for the horticultural industry.

Costa Farms annnounced March 10 that it has acquired Delray Plants, one of the leaders in the indoor houseplant industry. The two operations are committed to the same values, principles, and goals to grow the industry, and will fit well together to accomplish this, say Randy Gilde, CEO of Delray Plants, and Joche Smith, CEO of Costa Farms.

The guide is designed to help grower-retailers educate and motivate their customers to purchase and plant pollinator-friendly materials.

Florists across the U.S. are celebrating International Women’s Day, March 8, and raising awareness for non-profit organizations. The Society of American Florists is raising its own awareness of what happens when women receive flowers with a new video for International Women’s Day.

AFE recently announced that it has received a $100,000 contribution from Egon and Laina Molbak, the founders and long-time owners of Molbak’s Garden + Home outside of Seattle.

Ken Altman, a co-owner of Altman Plants based in Vista, CA, has confirmed that the operation is currently in […]