October 9, 2012

Holiday Sales Soar In 2012

Holiday sales — those in November and December — are expected to total $586.1 billion, according to a statement released by the National Retail Federation (NRF) on Oct. 2, 2012. This is a 4.1 percent increase over last year. Citing signs of improving consumer confidence despite political and fiscal uncertainties, the predicted increase is higher than the NRF’s 10-year average sales increase of 3.5 percent. “This is the most optimistic forecast NRF has released since the recession,” says NRF President and CEO Matthew Shay. “In spite of the uncertainties that exist in our economy and among consumers, we believe we’ll see solid holiday sales growth this year. Variables including an upcoming presidential election, confusion surrounding the ‘fiscal cliff’ and concern relating to future economic growth could all combine to affect consumers’ spending plans, but overall we are optimistic that retailers promotions will hit the right chord with holiday shoppers.” While […]

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October 4, 2012

Plant Tags: New Ways To Share Plant Information

During his tenure as creative director and then marketing manager for MasterTag, Gerry Giorgio has had a hand in the evolution of labels and tags from basic identification to information source. But it’s not nearly enough, he says. Giorgio shares his thoughts on new innovations in the market as well as the one thing he wants to change most about tags. GG: How are labeling companies helping growers to find new customers and helping those customers be successful? Giorgio: I can’t speak for other tag companies of course, but MasterTag is helping growers find new customers by helping gardeners. It’s not just about providing content on a tag anymore. We have to be prepared to provide and distribute that content through many communication channels and media. Website development, social media management, marketing promotions and original content generation are all part of the fuel that we put into supporting a label […]

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September 27, 2012

The Future Of The Industry

For the last 31 years, The Ohio Program has provided U.S.-based horticultural and agricultural training for students and recent graduates from abroad. We have now built relationships with colleges specializing in all areas of agriculture, horticulture and landscaping from more than 50 countries. These days, about one-third of our participants come from Europe, one-third from Asia and another third from South America. Brazil, the U.K. and China dominate our program these days, but we have substantial contingents from Germany, Indonesia and Australia as well. As an additional service, we organize internships abroad for young Americans interested in horticulture, agriculture and turf grass. Hosting companies are required to provide good training experience with modern technologies and techniques, free or low-cost housing and at least the minimum wage. Our participants have excellent theoretical background, some practical experience and a strong desire to learn and experience. Our program interviews and screens the applicants, […]

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September 27, 2012

Sustainability, Reaching Customers Matter To Gen Y

My name is Radka Martinova. I am 23 years old and from Bulgaria. I am an intern in the U.S. through the Ohio Program. To be honest, it has been the best experience in my life. I met a lot of new friends, learned more about the country and its culture and, of course, improved my English. I am currently working in a retail store in Ohio. We sell a lot of different plants that are delivered from greenhouses and farms. The State Of The Industry Everyone is familiar with the economic crisis that struck North America and then the rest of the world. The U.S. is still impacted by the economic conditions in Europe. The green industry is going through a soft recovery. Until that settles down, people live with some anxiety, and that keeps them from buying. I noticed some costumers consider our pricey products a luxury. Most […]

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September 27, 2012

Work Together To Sell More Plants

My name is Zlatin Etimov. I am 26 years old and from Bulgaria. I have had the chance to travel a lot and visit different countries. Now I am interning for a year through the Ohio program in the U.S. My internship takes place in a nursery in Ohio. The company has a retail business that sells plant products. Even though I am not directly involved in the greenhouse side of the industry, I will do my best to share my personal thoughts about the horticulture industry in the U.S. The Most Interesting Thing About The Green Industry Life on Earth as we know it can`t survive without plants. I believe that each and every one of us should be aware of the current situation on the planet — scarce resources, pollution etc. People should be concerned about protecting the environment and not destroying what we have. The green industry […]

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September 11, 2012

James Greenhouses: New Perspectives In A Traditional Industry

Looking at most of the greenhouse operations in the industry, it may seem like having a long line of growers in the family is a requirement. If so, Greenhouse Grower’s Operation of the Year winners Ken and Leah James of James Greenhouses are breaking the tradition. With hard work, an eye for opportunity and insights from industry professionals, this young couple has grown a first-generation business from two workers (themselves) in 1998 to 36 dedicated employees today. The Jameses see both the pros and cons of being newcomers. “It’s a challenge. It really is. We just don’t have that depth of experience to draw on. Even though our customers and our suppliers are certainly the best in the world, in my opinion, we just don’t have that innate knowledge of the industry and how things work. We have made some really expensive mistakes along the way,” Ken says. “But on […]

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Richard Jones

September 10, 2012

Plant Quality Isn’t Enough [Opinion]

Any time I talk with a grower and ask, “What’s different about your greenhouse business?” the answer invariably involves some mention of “our people” and “our quality.” I seldom disagree with those responses in principle. You can’t be a successful business of any kind in 2012 without having a pretty good staff in place. And I think we’ll all agree that the quality of plants growers are bringing to market these days is higher than it’s ever been. But the part about your quality making you different from everyone else? I’m not so sure about that. One of Greenhouse Grower’s Top 100 growers shared the following thought at OFA Short Course this summer. There’s no doubt in my mind he’s correct: “We all talk about how good the quality of our product is. And you know, we’re right. Most growers do produce very high quality plants these days. But it’s […]

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September 5, 2012

Plant Breeding Changes Through The Years

As a plant breeder, Steve Jones has been around the block a few times. His career spans more than 20 years, during which time he established the Bodger Botanical program at Bodger Seeds. When Bodger dissolved, Jones purchased the program, renaming it Green Fuse Botanicals. As CEO of Green Fuse, Jones collaborates with independent plant breeders from around the world to bring innovative plant varieties to the market. He introduced the well-known Salvia Cathedral series, Petunia Blanket series and Ipomoea ‘Sweet Georgia.’ Jones has seen many changes in how plants are developed during the course of his career, and he recently shared his thoughts with Greenhouse Grower. GG: How has plant breeding changed during your career in the industry? SJ: I have been working in plant breeding for more than 20 years. I see many, many changes large and small that would take far too long to talk about. There […]

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September 4, 2012

Head Grower Of The Year Joe Moore: The Best Growers Lead By Example

Dedicated. Innovative. Enthusiastic. Thoughtful. Leader. All words that describe an ideal employee in any business, and they have all been used to describe Joe Moore, recipient of Greenhouse Grower’s 2012 Head Grower of the Year Award. As head grower for Lucas Greenhouses in Monroeville, N.J., Moore is responsible for everything that happens in 22 acres of heated space and 30 acres of outdoor growing area. He directly oversees 15 growers and is also head of production, which means responsibility for planting and production lines and liner pulling crews — about 100 people in all. Lucas propagates 24 million rooted cuttings and grows a full line of prefinished poinsettias and spring material. Lucas also produces finished crops for independent garden centers and landscapers, including annual flats, 4.5-inch pots, hanging baskets, patio planters, spring bulbs, pansies, mums and other fall crops. Moore not only handles all of this, he handles it well, […]

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August 2, 2012

Is Low-Maintenance The Way To Reach The Millennial Generation?

Joe Lamp’l is creator, host and executive producer of the award winning PBS series Growing a Greener World, which focuses on the stories of people ,places and organizations that are doing good things for the planet, with an emphasis on gardening. As an industry leader in environmental media, he also shares his expertise on the Today Show, Good Morning America, The Victory Garden and other national media. Lamp’l talked with Greenhouse Grower about how our industry can grow its customer base by connecting with potential gardeners ­­­— and the Millennial generation in particular. GG: What are some of the shared characteristics of Millennials? JL: What we know in general, whether it’s the horticulture industry or the television industry or anything else is that this Millennial, the Generation Y group that is age 17 to 32 right now doesn’t have a lot of money and marriage and home buying aren’t top […]

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July 27, 2012

Summer Plant Tours And Open Houses For 2012

Michigan Garden Plant Tour Monday, July 30 to Friday, Aug. 10, 2012 Locations: C. Raker and Sons, 10371 Rainey Road, Lichfield, MI; Four Star Greenhouses, 1015 Indian Trail Road, Carleton, MI; Mast Young Plants, 3525 Bristol Road NW, Grand Rapids, MI; MSU Horticulture Gardens, 1066 Bogue Street, East Lansing, MI; Pell Greenhouses, 5115 Baldwin Road, Hudsonville, MI; Spring Meadow Nursery, 12601 120th Avenue, Grand Haven, MI; Walters Gardens, 1992 96th Avenue, Zeeland, MI Times: C. Raker and Sons, 9 a.m. to 5 p.m. Four Star Greenhouses, 9 a.m. to 4 p.m. Mast Young Plants, 8 a.m. to 4 p.m. MSU Horticulture Gardens, 8 a.m. to 5 p.m. Pell Greenhouses, 9 a.m. to 4 p.m. Spring Meadow Nursery, 9 a.m. to 3 p.m. Walters Gardens, 8 a.m. to 4 p.m.   All-American Selections Summer Summit Tuesday, Aug. 7 to Thursday, Aug. 9, 2012 (held in Michigan during the Michigan Garden Plant […]

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