June 18, 2015
Introducing SHIFT: An AmericanHort Initiative
AmericanHort, along with its research affiliate the Horticultural Research Institute (HRI), introduces SHIFT: An AmericanHort initiative. This innovative research project takes a hard look at the future of the industry. What was once announced as the “the future of retail” research project isn’t just about retail anymore — it’s about how the collective industry can rise to the challenge of meeting modern and future consumers’ expectations. This research demands a shift in strategies, thinking and paradigms. It forces us to think and to ask ourselves, “What if we started doing things differently?” SHIFT is the largest research initiative of its kind for the industry. The resulting data, insights and recommendations paint a clear picture of opportunity for all industry businesses to capitalize on trends and even get ahead of the curve. SHIFT is the future of consumers, the future of retail, the future of the supply chain and the future […]
June 17, 2015
AFE Launches Young Professionals Council
The American Floral Endowment (AFE) has established the Young Professionals Council (YPC), which consists of 21- to 35-year-old students and professionals in the floral industry. YPC members will use their skills and strengths to help reach other young professionals interested in becoming leaders in the floral industry, provide guidance and feedback on AFE’s programs, and get involved in leadership and learning opportunities through AFE’s programs. “There are crucial industry challenges that need to be addressed, and the YPC is a significant program that I believe will help benefit the industry. I look forward to working with the driven young members of this group to help spread awareness of AFE and build a stronger future,” says AFE trustee and YPC board liaison Dwight Larimer. Current members include: • Tha Cha, grower at Cha Veggies • Joshua Craver, Ph.D. student at Purdue University • Eric Fernandez, director of mass markets and business […]
June 15, 2015
National Garden Bureau To Offer Grants To Therapeutic Gardens
National Garden Bureau (NGB) will grant $10,000 this fall to be split among three therapeutic gardens in North America as part of an ongoing effort to raise awareness of horticulture and support the benefits of gardening. After fundraising for a vocational therapeutic garden in Chicago last year, NGB is expanding its support of gardens that promote the health and healing powers of human interaction with plants. Beginning this month, NGB will begin accepting applications from therapeutic gardens that meet the following set of criteria: 1. Have a defined program using the garden to further particular goals for participants lead by a qualified leader. Examples include horticultural therapy, occupational, physical, vocational or rehabilitation therapy in a garden setting or using gardening to promote positive social relationships within a community. 2. Offer a nature experience/interface for population served, including, but not limited to veterans, special-needs children or young adults, the elderly and/or those […]
June 3, 2015
A Wait-And-See Approach To Variety Selection Serves The Customer Best At Armstrong Growers
Greenhouse Grower’s Medal Of Excellence For Industry’s Choice panelist James Russell of Armstrong Growers discusses standout varieties from 2015 California Spring Trials and explains how his team decided on the plants that would be chosen for production at their operations. Team Armstrong included myself, Production Manager Heather Hydoski, Desert Operations Manager Anthony Pytel and Sales Manager John Mellon. We make variety selections for our own trials during this event that will ultimately make the actual changes in the programs we offer our customers. Over the years, we have learned to hold back and wait to see how plants perform in the ground before we make any additions or deletions. Many new plants stand out and tempt us to jump into full production, and, yes, we still break the rule occasionally in the name of getting a plant out before our competition does. We feel our customer should not be the test case, […]
May 20, 2015
Fall Creek Farm & Nursery’s Amy Daniel Supports Women And Young People Rising Through The Ranks
Amy Daniel, marketing and brand manager at Fall Creek Farm & Nursery, has a passion for marketing and branding that led her into the green industry early in her career, when she and a friend started their own agency, and she began helping her parents — then owners of a retail nursery — with marketing services. Daniel’s career in the field started in the 1980s, after she finished college with degrees in journalism and advertising. It wasn’t long before she began to feel frustrated with the status quo in the industry. She and a friend from college, agreeing there was a better way to do things, decided to start a business. “I guess now looking back, we were probably young and naive, but it all worked out really well,” Daniel says. “We started our own advertising agency/marketing and PR firm. I ran that for two decades. It was very successful.” […]
May 12, 2015
Manage Costs To Increase Profitability
Business profitability and health is about more than just sales. Growers can get in trouble when they don’t look at the complete picture when it comes to cost accounting. Susie Raker Zimmerman shares how the team at C. Raker & Sons keeps costs and profits in check.
May 6, 2015
Garden Media Group’s Suzi McCoy Urges Women In Horticulture To Invite Others To Take A Seat At The Table
When Susan McCoy, owner of Garden Media Group, started promoting roses and shrubs for The Conard-Pyle Co. (Star Roses and Plants), she knew the horticulture industry was the right place for her. What she didn’t know was how much the journey would reshape her business for the better. Now, she encourages women in horticulture to invite others to be a part of the industry.
May 5, 2015
World’s Largest Indoor Vertical Farm To Be Developed In Newark, N.J.
A former industrial site in the Ironbound community of Newark, N.J., will be redeveloped into the world’s largest indoor vertical farm. The $30 million project was recently announced by RBH Group, Goldman Sachs Urban Investment Group, Prudential Financial Inc. and AeroFarms, in partnership with the City of Newark and the New Jersey Economic Development Authority (NJEDA). The vertical farm will serve as the global headquarters for AeroFarms. “We are excited to redefine not only the Garden State but also agriculture overall,” says David Rosenberg, CEO for AeroFarms. “Partnering with RBH, Goldman Sachs, Prudential, the City of Newark and NJEDA allows us to bring our global headquarters and the world’s largest indoor vertical farm close to where the consumer is, offering a fresher, more nutritious and delicious product while also creating jobs in the community.” According to Ron Beit, founding partner and CEO of RBH Group, AeroFarms will anchor its broader Makers […]
April 29, 2015
Field To Vase Dinner Tour Promotes American Grown Flowers
For the first time last month, guests at The Flower Fields in Carlsbad, Calif. were treated to a four-course, gourmet, farm-to-fork style meal in the middle of the fields. The event was part of the 10-city Certified American Grown “Field to Vase” Dinner Tour. The tour is a series of private, intimate gatherings that place seasonal, local and sustainable American Grown flowers at the center of the table where locally grown food, beer and wine is served by a farm-to-table chef. The Flower Fields event was one of four dinners that will be held in the state this year. It featured chef Marissa Gerlach, executive chef at the Vista Valley Country Club, Vista, Calif. Mike Mellano, a third generation flower farmer with a Ph.D. in plant pathology, led guests on tours of the fields. Guests were given a floral arrangement as a symbol of the evening’s theme: Celebrating Local American […]
April 21, 2015
There’s Still Time Left In Crown Bees’ Campaign To Increase Awareness Of Native Bees
There is a little more than a week left in Crown Bees’ Indiegogo fund-raising venture designed to give garden center retailers a chance to help increase awareness of native bees, and to increase the number of bees to pollinate local food. The company is raising $100,000 to redesign “Bee with Me,” a social network that connects, maps and empowers bee boosters across the U.S. Garden centers that take part in the campaign can: Be listed as a local resource for products and supplies in the online network Get access to and activate a new group of customers Be viewed as a leader in the community Be seen as a source of local expertise. Within your own store and brand, there are several ways you can also help to raise awareness about native bees, such as educating customers about the gentle nature of solitary bees. Visit CrownBees.com for some easy facts to pass […]
April 1, 2015
Philadelphia Flower Show Draws More Than 250,000 Attendees With Disney Pixar Movie Theme
With more than 250,000 consumers attending the prestigious Philadelphia Flower Show in March each year, it's a great opportunity to get flowers and gardening products into the public eye. This year's show displays took on family favorites at the movies, with a focus on Disney and Pixar films. Check out some of the highlights in our slideshow.