July 30, 2014
Study Consumer Behavior To Provide The Reassurance They Need
Consumers need assurances that they can grow the plants they hesitate to buy. Growers and retailers can improve consumer confidence by observing their shopping patterns.
July 11, 2014
BloomNation Re-defines Online Floral Arrangement Sales
The founders of BloomNation are changing the way flowers are sold online by focusing on customer experience and florists' autonomy.
July 1, 2014
The Boston Red Sox Aren’t In The Yoga Business, But They Offer It. Why? [Opinion]
When you’re a manufacturer, retailer or service provider, trying something new with an open mind is almost mandatory these days, whether that be a new product, event or marketing, says contributing editor Sara Tambascio. And new is even better when people who don’t know your brand find out about it and like it.
June 24, 2014
AmericanHort Will Offer Content And Connections Geared Toward Business Success At Cultivate’14 In July
Michael Geary, the association's President and CEO, discusses how AmericanHort aims to help growers succeed, and what you'll find when you attend Cultivate'14 in Columbus, Ohio, this July 12-15.
May 2, 2014
Students At The University Of California, Davis, Are Eager To Learn About And Buy Flowers
Heiner Lieth designed the "Flower Power: The Application of the Art and Science of the Beauty and Perfection of Flowers" course at University of California, Davis, to teach college students how to use flowers to their advantage. Now a wildly popular course with more than 350 students, Lieth shares what he has learned from his students in "Flower Power."
April 21, 2014
Some Growers Like Growth; Others Like Growing. Which Type Are You?
Have a plan. If you’re a smaller grower and you aspire to be a one-stop shop – better plan for rapid growth. If you’re a larger grower who has a long-time specialty – double-down on your dominance in that category or else plan to widen your product mix. Just don’t end up in the middle of the road. As the Pretenders observed, that’s where you’ll see the darndest things.
April 16, 2014
Grow ALL The Plants! Podcast Aims To Bring New Perspective To Gardening
Through his new podcast, Grow ALL the plants!, Joseph Tychonievich is hoping to appeal to all types of gardeners and plant-lovers looking to learn something new, as well as give a fresh perspective on horticulture.
April 16, 2014
Agriculture And Medical Marijuana In Maryland: An Industry Perspective
Grower Gary Mangum offers his view on the importance of farm diversification and why growing medical marijuana could be a positive for the agriculture industry.
April 1, 2014
Two Students Awarded $10,000 American Floral Endowment Scholarships
The American Floral Endowment chose two students for the 2014 Paul Ecke Jr. Scholarship. Learn more about the recipients.
March 27, 2014
Rethink What It Means To Be A Greenhouse Grower, Konjoian Says
Konjoian’s Greenhouse has come full circle, from growing vegetables in its early years, to growing flowers and back again. Here’s why its owners think food is the future for this operation.