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How One Company’s Focus on Floriculture Will Be Key to Helping Growers in 2024
Traci Dooley, National Agency Sales Director for Hortica, discusses how the company aims to help growers navigate weather and business management challenges in 2024 and beyond.
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Now On Demand: Why Beneficial Relationships in the Regulatory Process Are Critical
In a recent Greenhouse Grower webinar, Willoway Nurseries President Tom Demaline and a team from AmericanHort offered tips on how and why you can get involved in regulatory decisions that affect your business.
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Get Insider Tips on Effective Greenhouse Business Forecasting
In the first installment of Greenhouse Grower’s Executive Series, which is now available for on-demand viewing, we dig into the big picture and the smaller aspects of creating a forecast for success.
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Expert Tips on Effective Business Forecasting Techniques
In the first installment of our Executive Series, we dig into the big picture and the smaller aspects of creating a forecast for success.
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American Floral Endowment Recognizes 22 Students With Scholarships
The American Floral Endowment provides scholarships in floriculture to help attract, retain, and support young professionals to our industry.
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Tips on Managing Your H-2A Workforce Alongside Your Domestic Workforce
Growers must take the lead to foster an inclusive, collaborative work environment to increase productivity and support their domestic and seasonal workforce.
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Comparing Pay by Scan vs Purchase Order Greenhouse Business Models
There are various pros and cons for growers and retailers whether they choose one model or the other.
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What’s Going On with HR in Horticulture?
Human resources departments are struggling with recruiting and retaining employees while trying to offer superior benefits and remain in compliance with laws during the pandemic.
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What Walters Gardens Has Learned From its Leadership Transition
The Michigan-based company shares details on the process behind the transition, what they learned along the way, and what growers facing their own decisions on succession planning can learn.
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Looking for New Leadership? Think Outside the Plant Box
Hoffman Nursery is not only creating new management positions, it is filling these roles with people experienced in a range of markets outside of horticulture.
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GROW Executive Summit Brings Out Top Thoughts From Top Minds in Horticulture
Along with discussing topics such as supply chain, labor challenge, and strategic management, attendees took advantage of plenty of opportunities to network and share ideas.
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How to Navigate the Changing Landscape of Capital Management
Many of the funding options available to outdoor farming operations are not currently offered to indoor ag producers, which can be challenging when capital is needed for expansion.
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Who’s Attending GROW Executive Summit and Why You Need to Be There Too
The GROW Executive Summit is designed to provide trusted business management and operational strategies to advance your business as you navigate a post-pandemic world.
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Take Part in a Conversation With Your Peers During the GROW Executive Summit
The final session of the GROW Executive Summit in December features a frank discussion among four distinguished leaders in the greenhouse industry.
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How to Lead the Greenhouse Business of Tomorrow … Today
In a preview of his keynote presentation at the GROW Executive Summit in December, AppHarvest founder and CEO Jonathan Webb shares his insights on how to be an effective and forward-looking leader for your company and for the industry.
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How to Embrace Your Leadership Role as Chief Change Agent
During the GROW Executive Summit in December, learn how you can set targets and define results to accomplish change within your organization.
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Use These Expert Insights to Improve Your Transportation Practices
Check out this on-demand webinar covering the common transportation challenges and questions encountered in today’s horticultural business field.
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Two Award-Winning Greenhouse Operations Talk Supply Chain Issues
Check out this webinar featuring two Operation of the Year Award winners discussing how they are dealing with supply chain issues.
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How the Right Succession Plan Can Add Value to Your Business
During the GROW Executive Summit in December, two experts will outline why it’s important for business owners to begin the exit and succession process early.
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How the National Garden Bureau Is Keeping the Gardening Boom Going
NGB has interacted with nearly 10 million home gardeners this year, helping to build a stronger future for the entire industry.
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Looking to Finance a New Greenhouse Project? Heed This Helpful Advice
Whether you want to scale up, start a new project, or upgrade your equipment, these expert suggestions can help you better navigate the challenging world of working with lenders.
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The Differences Between Leadership and Management at Your Greenhouse Business
The distinction between managing and leading your team can have long-lasting effects on the success of both your employees and your business.
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How You Can Benchmark Your Wages and Benefits
At a time of rapidly emerging segments of the controlled-environment industry, it’s important to be aware of how much you should be compensating your team.
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It's a Brave New World for Leadership Inside and Outside the Greenhouse
The typical set of business leadership skills that once got the job done need a reboot, says Greenhouse Grower Editor Janeen Wright. See why.
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What the Green Industry Can Expect in Post-Pandemic Hiring
We cannot look at candidates the same way we did pre-pandemic. We must hire differently, be open to change, and focus on behaviors that lead to successful hires.
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How to Select the Right Equity Partner for Your Greenhouse Business
Are you in the market for a good investment partner? Prepare for a long-term partnership that takes your business to the next level.
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Get the Latest Insights on Tackling the Greenhouse Labor Problem
Join a roundtable discussion of greenhouse industry leaders who will share what they are thinking, feeling, and doing about some of their most pressing labor problems.
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10 Tips To Improve Internal Communication at Your Company
Even before the COVID-19 pandemic led to socially distanced conversations, the methods of communication in many businesses, including horticulture operations, have been evolving.
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Want to Be a True Leader? Be Comfortable With Not Knowing Everything
Learning to react appropriately even when the answers to difficult questions are unclear is the mark of a truly effective and respected leader.
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The GROW Initiative 2021, And What it Means for Your Business
The second decade for Greenhouse Grower’s GROW Initiative brings a new approach focused on you and your business.
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How a New Partnership Aims to Boost Youth Interest in Gardening
Learn how KidsGardening and National Garden Bureau are working together to help grow and sustain an even more robust interest in gardening among children.
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Understanding and Defining Plant Disease Resistance
The horticulture industry has developed a guide to explain the meaning of disease resistance and tolerance to consumers. Learn how this guide can be a critical resource for you.
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How to Attract the Next Generation of Greenhouse Business Owners
There’s a strong need for more horticulture industry leaders, and career goal setting and development are a critical part of this.
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Women in Agriculture Offer Advice and Inspiration
A group of women in leadership roles across the horticulture industry share insights on how to empower the next generation of leaders.
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What the National Garden Bureau Has Learned About Attracting New Gardeners
Check out these five insights on how to communicate with both new and more experienced gardeners.
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Seeking New Cannabis Employees? Check Out This Northeast-Based Program
Holyoke Community College and its community partner, Elevate Northeast, are launching a cannabis careers training program for those who want to work in the industry.
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Charlie Hall's Green Industry Forecast Predicts a Marathon, Not a Sprint, to Recovery
Economic growth following COVID-19 is expected to be sluggish. According to the long-time ag economist, addressing the pandemic may be the only path to full economic recovery in the long run.
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Why Now Is the Time for Visionary Leadership and Reinvention in the Greenhouse Industry
Greenhouse Grower reached out to the leadership of several controlled environment growing operations to ask for their thoughts on what is needed in industry leadership during these unprecedented times dealing with a global pandemic and its aftermath. Bob Jones Jr., Co-owner and CEO of the Chef’s Garden, which grows vegetables “slowly and gently in full accord with nature,” and Gary Mangum, Co-owner of ForwardGro, a medicinal cannabis operation in Maryland, had this advice to share.
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Greenhouse Energy Use: How You Can Take Control
Investing in energy-efficient lighting fixtures and equipment is among many options available to growers to improve their profitability.
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Horticulture Scholarships Now More Important Than Ever
Scholarships are a great way to foster and develop the next generation of industry leaders, and there have been a couple recent developments in this area.
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New Bloom! Campaign Champions the Power of Plants
Seed Your Future adds new resources for promoting plant and horticulture careers.
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Scotts Installs Hydroponic Systems in Schools Across the U.S.
Learn more about an initiative that will expand STEM gardening opportunities at 15 schools in California, New York City, and Washington, DC.
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Why STEM Can Sell Careers in Horticulture
It’s time to let everyone in on the secret that the plant industry is an inventive and engaging field.
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GROW Summit 2019 Offers Deep Dive Into the Future of Horticulture
This year’s discussion was unique in that it focused on all crops grown in a controlled environment, including ornamentals, vegetables, and cannabis/hemp.
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Popular College Plant Drop Program Expands Online
The Collegiate Plant Initiative’s Plant Drop events have been a hit on college campuses. Now, the group is making it easier for more schools to participate.
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What Does the Future Hold For GreenTech?
We go one-on-one with the international event’s director, and talk sustainable horticulture, legal cannabis, and more.
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How Loma Vista Nursery Uses Internship Program to Build Careers
Learn why many of Loma Vista’s interns are on the right path to becoming industry leaders, and how you can model your own programs accordingly.
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Corso’s Perennials Offers a Great Internship Model
The goal at Corso’s Perennials in Castalia, OH, is to prepare their interns for long careers in the horticulture industry.
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Tips to Help Your Customers Become Successful With New Plants
Here’s how some independent garden centers are making it easier for their customers to find success in growing plants.
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3 Ways to Use Social Media for Better Plant Education
Here are some tips on how growers can tap into social media platforms to help customers become successful plant growers.
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Endless Summer Hydrangeas Attract New Customers on 'Queer Eye'
Find your customers by positioning your plants and products in unexpected places. Here’s how it worked for Bailey.
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How Knowledge-Hungry Plant Consumers Can Create Opportunities for Success
Personalized education is one of the best ways to reach today’s plant consumer. Here are a few insights on what you can do.
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Quality Control Lessons Greenhouse Growers Can Build On
“Plant factories” have more in common with their manufacturing industry counterparts than you think.
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Why Vegetable Crop Prices Are Stuck in Time
If you think the ornamental industry is the only one struggling with stagnant crop prices, think again.
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6 Simple Ways Growers Can Improve Plant Quality
Survey results indicate having a strong relationship with industry suppliers is major key to success.
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Horticulture Program Offers Lessons in Finding Jobs After Graduation
Graduates of the University of Georgia College of Agricultural and Environmental Sciences often have job offers waiting for them.
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Investing in the Horticulture Industry Starts in the Classroom
Many schools have Future Farmers of America programs or horticulture programs, but many more do not, so how do we spread the word?
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Why Plant Consumer Education Should Be About the Consumer
It’s hard not to get excited by the recent spike in consumer interest in plants. However, just because…
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5 Websites That Will Inspire Ways to Educate Consumers About Plants
Providing online education about your products for consumers, whether wholesale or general gardening public, is key to driving future success.
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10 Garden Design-Related Trends on Social Media Worth Watching
Knowing what’s hot and what’s not can help sell more product. Carmen Johnston says making that connection can be as simple as looking around online.
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Want to Sell More Plants? Grow New Customers With Social Media
What better way to tell your product’s story than through the unlimited potential of online outreach via social media marketing?
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Seed Your Future Launches New Horticulture Career Exploration Tool
Features of the new web resource include job and education requirements, salary information, links to industry organizations, and videos of people in plant-focused careers.
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Why the Horticulture Industry Must Overcome its Generational Divide
There are reasons aplenty for those who have long been in the industry to actively engage with the next generation of plant enthusiasts.
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Greenhouse Grower's GROW Summit 2018 Tackles Hard Industry Issues Head On
With several top industry players in attendance, the high-level discussions at the 2018 GROW Summit ranged over many topics, but some common themes seemed to stand out — labor and the need for growers to raise their prices.
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The Construction Industry Offers Useful Lessons on Labor
Horticulture isn’t the only sector struggling for steady, skilled workers.
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Award-Winning Greenhouse Growers Offer Labor-Saving Solutions
Several industry leaders sound off on operational strategies that might ease the workload.
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Cincinnati Flower Growers Event Helps Fund Local Scholarships
The Cincinnati Flower Growers Association (CFGA) held its first annual Summer Palooza in July, with all proceeds going to the CFGA’s scholarship fund.
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Professor Helps Autism Spectrum Adults Earn Horticulture Certification
The University of Florida’s Charlie Guy has been preparing participants in the Wilmot Gardens Autism Spectrum Disorder Job Skills Training Program for the Florida Nursery, Growers and Landscape Association’s Certified Horticulture Professional designation exam.
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Pennsylvania Ag Secretary Promotes Importance of Horticulture Careers
During the Grow Your Horticulture Program, an event hosted by Longwood Gardens, Secretary Russell Redding emphasized the value of horticulture as a vibrant, exciting industry for young people.
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WaterWick Aims to Make Plant Chores Painless
The WaterWick allows plants to draw water from the reservoir at the bottom of the pot as needed, improving plant health while reducing work for the consumer.
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Show Your Love of Flowers in Video Form
The 2nd Annual #FlowerLoveVideoContest, which aims to inspire creative videos from anyone who loves growing, receiving, or giving flowers, kicks off Oct. 1.
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How to Teach Your Garden Center Customers to Water On Their Own Terms
Malmborg’s Garden Center & Greenhouse now offers its customers self-watering pots to take the stress out of knowing when and how much to water plants.
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Greenhouse Education Center Shows Plant Growth From Farm to Table
NatureFresh Farms took to the road this year in its mobile Greenhouse Education Center to show consumers how fresh vegetables are grown.
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12 Horticulture Students Receive Southern Nursery Association Scholarships
The $1,500 awards were presented to graduate and undergraduate students from seven universities.
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Dümmen Orange Partners with Columbus Museum of Art for Art in Bloom Event
Dümmen Orange has found a new vehicle to connect people with plants — art. The company participated in…
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How to Communicate Quality Standards to Contract Greenhouse Growers
With customer expectations high and your reputation depending on the quality of the product you deliver, you can’t…
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Future of Consumer Horticulture Gets a Boost at NICH Annual Meeting
More than 80 horticulture industry leaders met in Atlanta in late June to discuss how they can collaborate to spread their passion for plants to all consumers.
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4 Steps to Managing Generational Differences in Your Greenhouse
As a manager, you need to embrace generational differences among your staff and use them to your advantage.
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6 Ways to Turn College Students Into Plant Lovers
Jared Barnes, an Assistant Professor of Horticulture at Stephen F. Austin University in Texas, explains how plant lovers in his Horticulture Club have been able to attract other students.
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Why California Spring Trials Offers Young Growers Opportunities for Higher Learning
Andrew Scheldorf, the 2018 Dr. Allan Armitage Scholarship for California Spring Trials winner, says there are few occasions where young growers might have the chance to see so much of the industry in one place and come in contact with so many important people.
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Collegiate Plant Initiative Helps Foster a Love of Plants Among Students
CPI offers a unique perspective of the plant world, with the goal of connecting college students with exciting plants and teaching them more about opportunities in the plant industry.
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Why More of Your Customers Are Moving to the Suburbs
Suburbs are attracting more Americans who find urban living inconvenient and too expensive.
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How Grower-Retailers Are Advancing Consumer Education With Events, Memories, and Butterflies
Greenhouse Grower reached out to a few retailers to ask what they are doing to drive consumer success, in the hopes that their ideas might provide inspiration for your business.
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Opinion: Why the Floriculture Industry Must Be Willing to "Humble Brag" About Itself
There is potential for our industry to provide talking points for growers to promote sustainable production efforts. It’s not exactly bragging — it’s simply and humbly speaking the truth.
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How Dickman Farms Used a New Event to Expand Its Customer Base
Last fall, Dickman Farms hosted “Carve & Brew,” a new event in which young adults were able to carve a pumpkin, taste craft brews from two local microbreweries, and relax with friends and neighbors.
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Why Your Efforts to Sell Plants Fall Short and What You Can Do About It
It’s time to look at outside industries for ideas and inspiration on what we can do to operate more efficiently in today’s economy.
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Seed Your Future Dinner Celebrates Focus on New, Young Industry Voices
During a Seed Your Future Leadership Meeting Fundraiser dinner at Longwood Gardens, Pennsylvania’s Ag Secretary thanked the Seed Your Future initiative for its efforts to create awareness of horticulture and careers in horticulture.
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7 Ways You Can Control Your Business Destiny With Lawmakers
As business owners and industry leaders, your job description should include being active and engaged in our political system.
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How Two Leading Greenhouse Growers Are Committed to Quality in 2018
Greenhouse Grower recently asked its two most recent Head Grower Excellence in Quality award winners about the steps they take to improve plant quality. Here’s what they had to say.
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Four Ways to Get Your Staff to Care About Quality
It can be a challenge to convince your employees to care as much as you do about your business and the quality of products you are providing. Here are four suggestions for making this happen.
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Four Ways to Attract Employees With a New Approach to Company Culture
AgBiome is a participative, self-managed organization where no one has a boss. Instead, employees self-assemble as teams around organizational issues that need to be tackled, and internal experts help drive important decisions.
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How CareerUp Helps Young Professionals Level-Up
The mission of CareerUp is to equip young professionals with the skills to maximize their career potential.
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Richard T. Meister Scholarship Winner Encourages Industry to Offer Young People New Opportunities
This year’s scholarship winner says young people need experiences that challenge them and allow for creativity and innovation.
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Greenhouse Grower's GROW Initiative: How You Made a Difference in 2017
To create a competitive advantage, you must consistently experiment with and learn from new ideas. Greenhouse Grower’s GROW initiative provides you with cutting-edge ideas and actionable advice that results in greater profits in everyone’s pocket.
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Your AFE Donations Will Be Matched Between Now and the End of the Year
Between now and December 1, any donations made to the American Floral Endowment will be matched up to $20,000.
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HortScholars Program Now Accepting Applications for 2018
Do you know any college students currently in a horticulture-related program? This unique program gives them a chance to connect with industry leaders and make new connections at Cultivate.
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GROW Summit 2017 Tackles Marketing and Business Management
This year’s think-tank style event brought together leaders from across the green industry to deliberate on topics such as disruptive marketing, cost accounting, and Millennials, to name a few.
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Why It's Important to Get to Know Consumers at the Ground Level
One way to learn about consumer behavior is to get boots on the ground and engage with them.
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Dümmen Orange Throws Support Behind Seed Your Future Initiative
Dümmen Orange has announced it will pledge $450,000 over the next three years to Seed Your Future, the non-profit organization whose mission is to promote horticulture in the U.S. and inspire people to pursue careers working with plants.
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Thanks to the 2018 GROW Sponsors
There are a number of industry organizations that help make Greenhouse Grower’s GROW Initiative a success.