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October 28, 2013

David Roberts Wins BioWorks IPM/Sustainable Practices Scholarship

David Roberts is the recipient of the American Floral Endowment’s BioWorks IPM/Sustainable Practices Scholarship. Student candidates for the scholarship were evaluated on the basis of sound academic performance and a grade point average of 3.0 or better. Roberts is a graduate student at North Carolina State University and hopes to one day earn his Ph.D. and dedicate his life to researching and teaching. “I plan to one day give back to the academic community that has already done so much for me,” Roberts says. “Nothing would make me happier than working for a land-grant university like NC State and until that day, I will pour all of my efforts and energies into achieving that goal.” The BioWorks IPM/Sustainable Practices Scholarship is intended for sophomore, junior or senior students pursuing a career in floriculture. While it is not mandatory, it is strongly desired that the student be interested in furthering the […]

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October 22, 2013

How To Appeal To Small-Space Gardeners

If today is any indicator, the future consumer of garden products may be looking for something that takes up a little less space. Sister publication Today’s Garden Center is celebrating its 10th anniversary this month with a look at the future of garden retail, including the products that gardeners will want. In 5 Ways To Appeal To Customers With Small Spaces, John Haskins of home décor retailer Jayson Home shared advice on how to succeed with this customer segment. Here’s a few pieces of his advice: 1. Carry containers that can sit outside all year with little maintenance. In Chicago, fiberglass and resin containers work best as they don’t crack from the winter freeze/thaw cycle and are lightweight enough to go on balconies and rooftops. 2. Trees and shrubs offer four-season interest. Dwarf evergreens like mugo pine standards, hinoki cypress and dwarf blue spruce are some of the options Jayson Home […]

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October 17, 2013

How Does Gen Y Buy?

The next generation of consumers makes buying decisions differently than their predecessors. How can our industry adapt? Here's what you need to know.

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October 17, 2013

Industry, Academia Work Together To Inspire Future Generations Of Breeders

Coleus is inspiring a fresh generation of scientists at university programs dedicated to providing new genetics for the industry. David Clark, a professor in the environmental horticulture department at the University of Florida (UF), heads up the Coleus Breeding Program. It is part of the UF Plant Innovation Program, which has between 400 and 600 students enrolled. The coleus program has licensed out more than two dozen varieties since 2006, including a number of very popular varieties to Proven Winners, Ball Horticultural Co. and other companies, and the program continues to grow as a result. “We’re not a business; we’re a university, but it’s good to be able to provide the industry with a source of genetics,” Clark says. “Over time, varieties are getting better and better. We have good students working on breeding new coleus, and the university values the program because it’s growing. “I can’t emphasize enough how […]

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October 17, 2013

Recruiting Future Floriculture Students With The American Floral Endowment

Inspiring future generations to cultivate a passion for flowers and plants, much less aspire to pursue a career in the floriculture or environmental horticulture industries, can sometimes seem like a monumental task. However, it is a task the industry must collectively adopt to ensure future generations experience a world where flowers and plants continue to improve everyday life in diverse and important ways. While scholarships and internships are time-tested and essential for the next generation to become great leaders, the industry must also focus on ways to capture young people who may not yet even know about their career options in floriculture or horticulture. Recruiting students is essential to securing a stronger, sustainable industry for future generations, and to increase enrollment, students must first know university programs actually exist to prepare them for excellence in the industry. Increasing awareness about floriculture and horticulture, especially the fact that students who graduate […]

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October 14, 2013

Marketing Is A Moving Target — How Will You Cultivate New Customers?

Marketing isn't an area you should be ignoring — it's where you should be trying to improve.

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October 10, 2013

Horticulture Student Kellie Walters Named 2013-2014 Shinoda Scholar Of The Year

Kellie Walters of Iowa State University has been named the recipient of the prestigious Shinoda Scholar of the Year award for 2013-14. “Students like Kellie represent the true potential of horticulture’s growth,” says Paul Ecke III, president of the Shinoda Foundation. “The Shinoda Scholar of the Year award recognizes the unique accomplishments and abilities that she and students like her bring to our industry.” After graduating with a horticulture degree from Iowa State University, Kellie plans to pursue a career in commercial greenhouse floriculture production, with a goal of advancing to a greenhouse management position. “Kellie grew up on a farm and has developed an excellent work ethic,” a teacher says of the 20-year-old junior. “She is a respectful, enthusiastic and motivated young woman who will accomplish much during her professional career.” In addition to her horticulture academic studies, Kellie continues to expand her knowledge and education, completing several internships, […]

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September 17, 2013

Atlanta Braves And PNC Bank Team Up For Grow Up Great Gardening Event

The Atlanta Braves partnered with a local preschool and community development non-profit City of Refuge for PNC’s Grow Up Great Gardening program, which aims to teach kids where their food comes from and how to eat healthy. Preschoolers harvested herbs and peppers, picked cherry tomatoes, dug for worms, fed fish in the greenhouse and interacted with hissing cockroaches at the City of Refuge’s gardening center. Another activity taught the kids how different produce like apples, carrots and celery can be used to make a healthy juice. The day finished off with Braves David Carpenter encouraging the children to eat healthy and play outside. “The Atlanta Braves organization understands the importance of healthy living and the value of nutritional foods. It is vital to ensure our next generation has the knowledge and tools necessary to carry out healthy and abundant lifestyles,” says Ericka Newsome-Hill, director of community affairs for the Atlanta Braves, […]

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September 3, 2013

Plant Something Campaign Making Progress In Marketing Plants

“Want to improve your quality of life? Plant Something. Seriously.” This is the message of the Plant Something marketing campaign in a nutshell. Plant Something targets the sweet spots that could get consumers to participate in gardening—increased home values, reduced home heating and cooling costs and community beautification, among others.  Get more details from Cheryl Goar of the Arizona Nursery Association, the organization behind Plant Something.  GG: What Is Plant Something and what is its goal? Goar: The Plant Something campaign is a grassroots marketing campaign for the nursery industry. Plant Something promotes the environmental, financial and health benefits of gardening and landscaping. The original goal of the campaign was to increase the sale of plant and trees in Arizona and has now expanded to eventually increase the sale in the U.S. and Canada. GG: Who are the participants? Who is the audience for this campaign? Goar: The primary audience […]

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August 20, 2013

Rocket Farms Turns A Food Truck Into A Flower Truck To Promote Herbs

September will be a delicious month in the San Francisco Bay area, when Rocket Farms turns its popular Flower Truck back toward its origins as a food truck. The grower will visit neighborhoods in the area on one day in September to offer tastings of food prepared with its fresh herbs. As a grower of many crops, including a full line of herbs, Rocket Farms wants to enable people to taste different herbs and understand their flavors. The company will coordinate with a local chef to prepare tastings that will highlight memorable and delicious flavors, while still making the herbs the focus. As with Rocket Farms’ other Flower Truck adventures, announcements of the herb events will be posted via the company’s social media channels and live updates will be posted throughout the events. Rocket Farms is based in Northern California, with two locations in Half Moon Bay and the Salinas […]

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Richard Jones

August 16, 2013

iPads, Automobile Cameras And The Future Of Your Business

Greenhouse Grower’s Top 100 Growers Breakfast has become a great annual event during OFA Short Course. We get together with representatives from the country’s largest greenhouse operations to talk about trends and developments in different areas of the business. And while the meeting is targeted for the Top 100, there are invariably interesting lessons that apply to growers across the board. This year’s breakfast featured a panel discussion on “The Even-Higher-Tech Future Of The Top 100.” (You can read about some of the highlights from the event on page 32.) Our panelists included Gary Falkenstein, president and CEO of the new online live goods broker, ePlantSource; Paul Pilon, owner of Perennial Solutions Consulting; and Charles Grinnell, COO of Harvest Automation (whose plant-moving robots were one of the highlights on the trade show floor at Short Course this year). They shared their opinions on what exciting new developments growers may have […]

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